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BELLEVUE, Wash., Nov. 3 /PRNewswire/ -- The Bluetooth Special Interest Group (SIG) today launched a new consumer tool on Bluetooth.com (http://www.bluetooth.com/bluetooth), the Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com), to help consumers match their current Bluetooth enabled devices to companion products.

The Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com) helps users find products based on the gadget they already have, gives instructions on how to connect gadgets, and shows what gadgets have capability to print, stream stereo music, transfer data and more with Bluetooth technology. The Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com) is one of many applications available on Bluetooth.com for consumers who already have a Bluetooth product or are looking at what products to buy.

"A single Bluetooth enabled gadget is like one hand clapping -- it doesn't do the trick. But put two hands -- or two gadgets -- together and the outcome is a fantastic experience. What we have created is a comprehensive way for consumers to find the perfect Bluetooth products to achieve the exact wireless experience they are looking for," said Michael Foley, Ph.D, executive director of the Bluetooth SIG. "The Bluetooth Gadget Guide works in symphony with our Product Directory and Experience Icons to ensure a positive Bluetooth experience."

Using a simple three-step process, the Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com) walks consumers through selecting the two Bluetooth enabled products they are interested in, then supplies product descriptions, information on all the Bluetooth experiences possible with the pair of devices, and product availability for each device. Built for easy navigation, users can browse available gadgets by scrolling through product pictures and descriptions. Filters allow consumers to search by a specific Bluetooth device or by experience, such as streaming music or wireless gaming. Visitors will be able to choose from a comprehensive list of products or type in their product for a personalized search. The Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com) also gives consumers access to complete pairing instructions for their specific combination of products, avoiding the hassle of following two instruction manuals to pair a set of devices.

"The Bluetooth SIG is always looking for ways to make it easy for consumers to get the most out of their Bluetooth devices and find the newest products from our member companies," said Kevin Keating, global marketing director for the Bluetooth SIG. "The Bluetooth Gadget Guide helps make Bluetooth.com the only place to find qualified Bluetooth enabled devices, and tells consumers how much more they can do with Bluetooth technology. It's a premiere showcase of our member companies' product lines."

The Bluetooth SIG has partnered with its more than 11,000 member companies to create the Bluetooth Gadget Guide (http://gadgetguide.bluetooth.com) and ensure it remains the most up-to-date, comprehensive listing available to consumers. Members are invited to enter new product information once they pass through the Bluetooth SIG's qualification program.

To experience the Bluetooth Gadget Guide, go to http://gadgetguide.bluetooth.com.

About Bluetooth(R) Wireless Technology

Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths -- small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. More than nine new Bluetooth enabled products are qualified every working day and 18 million Bluetooth units are shipping per week. There are over two billion Bluetooth devices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 11,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit www.bluetooth.com.

    The Bluetooth word mark and logo are registered trademarks and are owned
by the Bluetooth SIG, Inc.

     Press Contacts:
     AMERICAS                               CHINA
     Starr Million                          Andrew Wu
     INK Public Relations                   Hill & Knowlton
     for the Bluetooth SIG                  for the Bluetooth SIG
     +1 (512) 382-8981                      (86 10) 5861 7596
     starr@ink-pr.com                       andrew.wu@hillandknowlton.com.cn

     EMEA                                   JAPAN
     Danny Devriendt                        Mike Litwin
     Porter Novelli                         Inoue Public Relations
     for the Bluetooth SIG                  for the Bluetooth SIG
     +32 475353465                          +81-3-5269-2301
     danny.devriendt@porternovelli.be       m-litwin@inoue-pr.com

     TAIWAN                                 KOREA
     Jojo Chang                             Harry Yoon
     Apex Communications Consultants        Strategic Marketing and
     Co., Ltd., for the Bluetooth SIG       Communications, Inc. for the
     886-2-7718-7777 ext. 535               Bluetooth SIG
     jojo@apexpr.com.tw                     +82-2-3445-3232
                                            harry@oksmc.co.kr