Armour-Eckrich Extends College Football Analyst Kirk Herbstreit's Spokesperson Agreement
Kirk Herbstreit re-signs as Eckrich Spokesperson. (PRNewsFoto/Armour-Eckrich Meats LLC)
LISLE, IL UNITED STATES
Shows continued commitment to college football with extension of former star quarterback partnership
LISLE, Ill., Sept. 24 /PRNewswire/ -- Armour-Eckrich Meats LLC, one of the most respected and well-known premium meat product companies in the United States, announces the extension of its spokesperson relationship with popular college football analyst Kirk Herbstreit through 2013. The 2008 college football season was Herbstreit's first as the Eckrich(R) spokesperson, and the continuation of this successful partnership reinforces the company's sustained commitment to college football.
"At Eckrich we believe college football is about creating rich moments with family and friends. Our products are a staple at memorable tailgates and gatherings all over the country," said Mike Brown, President of Armour-Eckrich Meats LLC. "Kirk Herbstreit's passion for family and football make him a perfect match to promote our products and brand. Kirk has become an integral part of the Eckrich brand. We're excited to extend our partnership with him."
As the centerpiece of the Eckrich's 2009 college football program, Herbstreit will continue to promote Eckrich products ranging from smoked sausage and lunchmeat to franks, bacon and pepperoni. He'll also appear in advertising and promotional materials for a national consumer sweepstakes: The Eckrich Rose Bowl(R) Family Getaway. The sweepstakes' grand prize is a trip for six to the 2010 Rose Bowl Game(R) including airfare, hotel, spending money and a VIP party with Herbstreit.
Since 1995, Herbstreit has been a college football analyst for ABC/ESPN. In 1996 he joined Chris Fowler and co-analyst Lee Corso on ESPN's popular College GameDay program. In 2006 he joined Brent Musburger for ABC's Saturday Night Prime Time telecast. Herbstreit also annually co-hosts ESPN's broadcast of the Heisman Trophy ceremony recognizing college football's top player. A 1993 graduate of the Ohio State University, Herbstreit is a former Buckeye quarterback and was the team captain for the 1992 season.
"Growing up, my family shared many special moments over meals made with Eckrich smoked sausage, and Eckrich products are a part of my family's meals today," said Herbstreit. "I'm proud to be the spokesperson for Eckrich, a brand that stands for so many of the same things I do - family, tradition and striving to get better each day."
Eckrich offers dozens of products in the meat department and at the deli counter. From breakfast to dinner, Eckrich delivers convenient-to-prepare meats that are delicious for the entire family to enjoy. For recipe ideas and tailgating tips visit www.eckrichfootball.com.
"Our partnership with Kirk Herbstreit connects the excitement of college football with the great taste and quality of Eckrich products," said Charles Gitkin, Vice President of Marketing and Research and Development at Armour-Eckrich Meats LLC. "It also creates a powerful and positive image for the Eckrich brand with a large number of extremely passionate and loyal college football fans. At Eckrich we want to encourage all fans to make each moment of the college football season rich."
About Armour-Eckrich
With over a century of experience, the Armour and Eckrich brands have become respected and well-known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni, Armour-Eckrich is an important part of mealtime for consumers nationally. In addition to the Armour and Eckrich brands, Armour-Eckrich offers consumers several national and regional brands such as Healthy Ones, Margherita, LunchMakers, Mayrose and Schickhaus. For more information visithttp://www.armour-eckrich.com/.
