Pop2Life Makes Waves With Katy Perry's Pool Party at Fontainebleau Miami Beach
Creative Marketing & Promotion Company Assembles Strategic Promotion Partners To Create A Powerful Consumer Experience
NEW YORK, July 28 /PRNewswire/ -- What could be cooler than the chance to party with today's hottest pop star? Clear Channel Radio, Touchstone Pictures and Fontainebleau Miami Beach are giving a few hundred lucky winners a true "money-can't-buy" experience with one of today's hottest rising pop stars, Katy Perry. Earlier this summer dedicated fans tuned-in to Clear Channel Top 40 stations across the country listening for keywords to text in for a chance to win one of 90 highly coveted (all expenses paid) trips to Fontainebleau Miami Beach for "Katy Perry's Pool Party + Concert." Additionally, local South Florida radio stations gave away a limited number of tickets. The private event on August 1st will give fans exclusive access to a performance followed by an awesome after party.
The promotion/contest, conceived and executed by Pop2Life, ran for 18 days on 45 Clear Channel Top 40 radio stations. Along with driving valuable tune-in for the radio stations, the contest generated over 3.5 million dollars in media value for sponsors and yielded over a million text message entries and 10,000+ online entries. In addition to the trip giveaways, Touchstone Pictures gave winners tickets to local advance screenings of THE PROPOSAL and provided a grand prize trip to Spain to see a Katy Perry concert with Ryan Reynolds (star of THE PROPOSAL).
"This promotion was a big win for everyone involved, not just the consumers who were lucky enough to score a trip," said Pop2Life President/CEO Eric Murphy. "It was successful because each sponsor provided a different layer, that collectively and cost-effectively created a higher profile (translation: more valuable) promotion, marketing and PR opportunity," added Murphy.
About Pop2Life
With its' core business in the entertainment industry, Pop2Life, based in New York City, specializes in creating exciting promotion and marketing initiatives that integrate music, television, radio, movies, sports and other pop culture brands to create unique consumer experiences that drive brand awareness and priceless word-of-mouth buzz. Clients include MTV & MTV2, Walt Disney Studios Motion Pictures, Clear Channel, Comedy Central, MySpace.com, Fox, Warner Brothers, Showtime, CBS Radio, and virtually all of the major record labels. www.pop2life.com.
For more information, contact Belinda Banks: 866-767-2533, ext. 725 or bbanks@pop2life.com.
About Fontainebleau Miami Beach
A revered Miami Beach landmark for over 50 years set on 22 oceanfront acres, Fontainebleau Miami Beach boasts 1,504 new guestrooms and suites outfitted with iMacs(R); 11 restaurants and lounges, most notably Gotham Steak(R), Scarpetta(TM) and Hakkasan(R); two dynamic nightlife venues; the 40,000-square-foot Lapis spa with mineral-rich water therapies and co-ed swimming pools; and a dramatic oceanfront pool-scape
For more information on Fontainebleau Miami Beach, contact Mabel De Beunza: 305-674-4633 mdebeunza@fontainebleau.com.
