With Marketing Expert's New Walking Consultations, Business Dilemmas Take a Hike
On Foot, Client and Consultant Tackle Marketing Issues Step by Step
GOSHEN, Mass., June 30 /PRNewswire/ -- If an entrepreneur or professional needs advice, they normally talk it out with a coach or consultant by phone or in an office. When marketing guru Marcia Yudkin read about a Seattle consultant arranging short "pick my brain" sessions at a local cafe, she liked the idea of an informal face-to-face setting. And since she lives in the woods and takes a long walk or hike just about every day, she came up with the idea of a "Walk the Talk" consultation (http://www.yudkin.com/walkthetalk.htm ).
Yudkin and her client meet at a bike path or walking trail near her home in Western Massachusetts and address the client's marketing questions while walking for an hour. "It's a healthy, fun way to resolve business problems," she says. "And with so much being done online today, it's refreshing to connect with a client one-on-one without using a single piece of technology."
Her first "Walk the Talk" client drove nearly two hours to their starting point at a bridge over the Connecticut River in Northampton, Mass. "Our walking route was beautiful and inspiring, and I have no doubt that it added to the high-quality plan that we created together," says Lisa Claudia Briggs, a holistic psychotherapist who helps women and teens through her web site IntuitiveBody.com. "We were truly 'in step' around solving my challenges, and I was amazed at how much ground we could cover by walking as we strategized. It was a breath of fresh air in every way."
The author of 11 books, Marcia Yudkin moved from the Boston area to Goshen, Massachusetts (population 920) in 2002, and consults by telephone, email or the web with clients based all over the U.S., as well as some in Canada, Europe and Australia. For a limited time, a one-hour walking consultation with her is $200, discounted from her usual fee of $350. The rendezvous point might be in Northampton, Amherst, or one of the hilltowns in the Pioneer Valley, which she notes is a wonderful destination for a family summer vacation.
