- Husbands Compete to get Their Wives an Extreme Makeover
Pimp Up My Wife, a new show from the FX Channel, is set to re-invigorate
marriages and make the dreams of 10 husbands come true. Hosted by DJ Spoony,
from Radio 5 Live, the show is searching for husbands who are unhappy with
their wives' appearance and as a result want them to have a complete body,
hair and style makeover with hopes to improve their sex lives and in some
cases even save their marriage.
Airing on Thursday, February 5th at 10pm the show is set to take reality
TV to another level by fulfilling the fantasies of 10 unhappy men. Worthy
applicants for the treatment can apply at http://www.pimpupmywife.com.
Pimp Up My Wife has been created following market research
that suggested:
- before marriage 20% wished their other halve was better
looking
- 52% of married men find their wives less attractive after
five years of marriage
- 81% of married women are unhappy with their current body image
- A tummy tuck would be the perfect makeover for 49% of women
- 59% have considered cheating on their wives for a younger,
sexier model
- 3 in 10 men admitted to thinking of someone else in the
bedroom
To address Britain's not so marital bliss the makers of the show have
assembled a team of female customisation specialists to seek out worthy wives
to experience the ultimate pimping.
The show's creators are excited about changing the lives of couples all
over Britain, "If you think your other half has let herself go or you are
embarrassed to take her to work do's then here's your chance to make a
difference. Pimp Up My Wife is here to turn the ugliest of wives into
goddesses."
One husband whose wife has been accepted for Pimp Up My Wife expresses
his delight: "For the last 2 years I have tried to avoid being seen in public
with my wife. I can't stand the way she dresses and feel her looks have gone
downhill. We hope that getting the Pimp Up My Wife makeover will stop the rot
and bring back the woman I fell in love with."
Couples who feel that plastic surgery would benefit their marriage can
still apply to get the TV makeover at http://www.pimpupmywife.com.
To find out about the entrants, interview DJ Spoony or get footage from
the show please contact Gavin Lewis at Resonate on gavin@resonate.uk.com
Study of 2000 Britons conducted by One Poll research on behalf of the FX
Channel according to Market Research Quality Standards Association (MRQSA)
guidelines
Websites
http://www.pimpupmywife.com
Keywords
Pimp Up My Wife
DJ Spoony
FX
Makeover
Plastic surgery
Unhappy husbands
Makeover show
Wives' appearance
