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LAS VEGAS, Nov. 17 /PRNewswire-FirstCall/ -- International Game Technology (NYSE: IGT) and Las Vegas Gaming, Inc. (LVGI) announced today that the first third-party developed application has been successfully tested and integrated into IGT's server-based network using the award-winning sbX(TM) Media Manager. This significant achievement will be delivered through IGT's award-winning Service Window. The LVGI application will be on display in IGT's booth at the Global Gaming Expo (G2E) November 18-20 in Las Vegas.

"Within a few short weeks of receiving IGT's sbX(TM) Media Manager interface specifications, we were able to completely integrate our application, allowing us to deliver it directly to players through the Service Window," said Las Vegas Gaming, Inc. President and Chief Executive Officer Jon Berkley.

"We have never experienced an integration that went so smoothly and it's because IGT's interface to the Service Window simplified the task. Our Beverage on Demand application is the first of several products that we will integrate with IGT platforms," said LVGI's Chief Technology Officer Tim Britt. Beverage on Demand is a server-based application that allows casino players to order beverages using a touch screen display right on the slot machine.

With server-based networks quickly becoming a reality, it is important that manufacturers and third-party developers become interoperable to provide seamless integration for casino operators. In addition to giving operators a secure method to load, schedule and store content, IGT's sbX(TM) Media Manager gives third parties the "plug and play" capabilities they need to deliver their applications to players over the open network. This allows operators to offer new game, promotional and customer service applications that will drive gaming revenues.

"Operators will benefit significantly by having a large pool of innovative applications to choose from in order to differentiate their properties. IGT's sbX(TM) Media Manager is designed to facilitate the secure, seamless deployment of these applications through the Service Window," said Rich Schneider, IGT Executive Vice President of Product Strategy. "This gives operators the power to take advantage of the software applications that are right for their business and that enhance the player experience.

"IGT chose LVGI because they have shown themselves to be innovative thought leaders in value-added applications delivered to the player right at the slot machine," said Schneider. "We are excited to work with their team to continue to bring innovative concepts to life using the open network. This type of cooperative effort opens up the industry to new technologies and paves the way for seamless integration among system providers. We look forward to working with other third-party application developers to deliver compelling technologies using sbX(TM), our Experience Management solution."

International Game Technology (http://www.IGT.com) is a global company specializing in the design, development, manufacturing, distribution, and sales of computerized gaming machines and network systems products.

LVGI is a gaming industry innovator in gaming software application development, content and delivery. LVGI provides software applications through its patented PlayerVision(R) technology which is a platform for delivering server-based software applications to existing gaming devices, as well as through IGT's sbX system.

Statements in this release that are not historical facts are "forward looking" statements under the Private Securities Litigation Reform Act of 1995. Although IGT and LVGI believe that the expectations reflected in any of its forward-looking statements are reasonable, actual results could differ materially from those projected or assumed. Such forward-looking statements are subject to change and to inherent known and unknown risks and uncertainties. IGT and LVGI do not intend, and undertake no obligation, to update forward-looking statements to reflect future events or circumstances.

Information on risks and factors that could affect IGT's and LVGI's business and financial results are included in their public filings made with the Securities and Exchange Commission.