District of Columbia Contest Sparks Innovation Throughout the Technology Industry
WASHINGTON, Nov. 11 /PRNewswire/ -- In response to the District of
Columbia's innovation contest, Apps for Democracy, BOALT, a leading
interactive agency, has created DCHistoricTours.com. DCHistoricTours.com will
be the first online application to allow D.C. visitors to create and share
walking tours of D.C.
With over 19 million visitors each year to our nation's capital,
DCHistoricTours.com is destined to become a successful planning resource for
the city's tourists. In addition, the timing of the website's launch couldn't
have been any better with the upcoming inauguration of President-elect Barack
Obama.
DCHistoricTours.com will launch this week at the Apps for Democracy
innovation contest. The contest is being held by the District of Columbia's
Office of the Chief Technology Officer (OCTO), which is responsible for D.C.'s
technology infrastructure, and Peter Corbett of IStrategyLabs. The contest
just kicked off last month and has already received tremendous buzz amongst
technology enthusiasts.
Adam Boalt of BOALT, the visionary behind DCHistoricTours.com and recent
resident of D.C., wanted to create an online destination for people to create
and share tour experiences via the web: "I just recently moved to D.C. and
couldn't find any online resources that made it easy for me to visit the many
attractions D.C. has to offer. The contest was an opportunity for me to give
something back to the community while utilizing my technology skill set."
DCHistoricTours.com is integrated in real time with D.C.'s data catalog,
which provides real-time data from multiple agencies to citizens -- a catalyst
ensuring agencies operate as more responsive, better-performing organizations.
The website, which is comprised of user-generated content, allows users to
create, view and vote on tours. It is integrated with Yahoo's Flickr photos,
Yelp restaurant reviews and Wikipedia facts.
For over a decade, BOALT has created persuasive online experiences that
result in customer acquisition, loyalty and brand mindshare. With expertise
ranging from conversion-centric eCommerce strategy to Search and Social Media
Marketing, BOALT has created interactive marketing solutions for an impressive
list of clients, including FedEx, Bacardi, Sony, Unisa and Royal Caribbean.
Learn more about BOALT at http://www.boalt.com.