Audi Q7, A3 Earn Top Honors in Strategic Vision Total Value Index(R)
- Audi Q7 tops recent luxury SUV winners from Mercedes-Benz, Lexus and BMW
- Audi finishes 1-2 in the luxury multi-function segment with the A3 and A4/S4 Avant
- Economic uncertainty has consumers seeking out overall value in new vehicles
HERNDON, Va., Nov. 10 /PRNewswire/ -- The Audi Q7 earned recognition as
the best luxury SUV and the Audi A3 claimed the top ranking among luxury
multi-function vehicles in the just-released 2008 Total Value Index(R)
produced by the consumer research firm Strategic Vision.
The annual Total Value Index blends what consumers say about their
vehicles (in terms of expected reliability, expected fuel economy, price paid
and expected resale value) with various ownership measures calculated by
Strategic Vision. In determining the 2008 Index scores, the San Diego-based
research firm found clear evidence that consumers are looking for the best
pricing along with quality cues that would indicate a vehicle's long-term
value.
"These results reinforce the market's shift toward experiences Audi offers
in terms of performance and technology, luxurious features and efficiency,"
said Audi of America Inc. Executive Vice President Johan de Nysschen. "We
believe the long-term value of owning Audi models will be a difference maker
as these economic times lead consumers to rethink their luxury-vehicle
options."
Strategic Vision noted that consumers are giving greater scrutiny to their
vehicles, which it said opens up opportunities. "When economic conditions
become more favorable, the manufacturers who have focused their efforts in
enhancing product quality and communicating messages of trustworthy products
and overall value will be in a position to regain, and even take over new,
market share," said Alexander Edwards, president of Strategic Vision's
automotive division.
In the Total Value Index's luxury SUV segment, the Audi Q7 outpaced recent
winners in the category -- the Mercedes-Benz GL and ML models, the Lexus GX
470 and the BMW X5 -- on the basis of standard equipment, technical
innovations and affordability in its class. In the luxury multi-function
category, Audi claimed the top two positions with the A3 followed closely by
the A4/S4 Avant models. Strategic Vision touted the A3 for its standard
equipment, innovation and pricing.
To get more information on the 2008 Total Value Index and Strategic Vision
go to www.strategicvision.com.
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of German-
engineered luxury vehicles. The Audi line up is one of the freshest in the
industry with 23 models, including 12 models launched during model years 2008
and 2009. Audi is among the most successful brands globally. Last year AUDI AG
recorded its 12th consecutive record year for sales and profit growth. Visit
www.audiusa.com or www.audiusanews.com for more information regarding Audi
vehicle and business issues.