New NAIAS Web Site Brings Increased Content, Improved Navigation and a Fresh, New Look
Launching today, new site offers first glimpse of new logo and brand identity
DETROIT, Nov. 10 /PRNewswire/ -- With the much anticipated announcements
of major concept and production vehicle introductions at the 2009 North
American International Auto Show (NAIAS) just around the corner, the NAIAS is
getting a jump-start on the excitement by unveiling a new vehicle of its own.
Beginning today, visitors to www.naias.com will open internet browsers to
a new on-line experience. The all-new NAIAS Web site has been redesigned to
better accommodate show guests by becoming the ultimate resource for all show
information while strengthening its connection to an international audience.
"The 2009 North American International Auto Show is a key stop on the
international auto show circuit, drawing a huge interest from an impressive
group of international media, industry insiders and automotive enthusiasts,"
said NAIAS Senior Co-Chairman Joe Serra.
The new site features an improved navigation scheme focusing on the show's
key audiences with portals specific to media, industry professionals and the
public. A powerful new content management system helps to ensure show updates
and breaking news are posted to the site with greater immediacy. Visitors can
also register for NewsFlash e-updates that will keep them informed on show
events as they happen.
In addition, the new site will provide the first glimpse of the show's new
image including a streamlined update of its famed "lady" logo. This new
direction will help to align perceptions of the show more closely with its
true international stature, and will also play a role in shaping future NAIAS
communications and other elements of the show experience.
"The new Web site is the tip of the iceberg," said Serra. "It's just one
of many new tools that are sure to make the coming year's show experience the
best yet.
About the North American International Auto Show
Entering its 21st year as an international event, the NAIAS is among the
most prestigious auto shows in the world, providing unparalleled access to the
automotive products, people and ideas that matter most -- up close and in one
place. One of the largest media events in North America, the NAIAS is the
only auto show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles, the
Paris-based alliance of automotive trade associations and manufacturers from
around the world. The NAIAS Web site can be accessed at www.naias.com.
