November is Long-Term Care Awareness Month in Mich.
LifeSecure Insurance Company Leading Charge in Long-Term Care Awareness
BRIGHTON, Mich., Nov. 10 /PRNewswire/ -- LifeSecure Insurance Company,
which provides long-term care solutions that help families live well and worry
less, says more needs to be done to raise awareness of long-term care issues
in Michigan. Under a proclamation from Gov. Jennifer Granholm secured by
LifeSecure, November 2008 has been declared Long-Term Care Awareness Month in
Michigan.
"In today's challenging economy, with the demand and costs associated with
long-term care continuing to increase, we encourage individuals and their
caregivers to learn more about the options available and how to affordably and
confidently plan for the future," said Lisa Wendt, president and CEO,
LifeSecure.
Studies show that a 65-year-old today has a 70 percent chance of needing
long-term care at some point in his or her lifetime. If that care includes a
nursing home, the current average annual stay is estimated at $75,000.
"Many Michigan residents assume that government programs like Medicare and
Medicaid will completely cover the cost of all long-term care needs,"
continued Wendt. "That can be a very costly assumption. At LifeSecure, we
are hopeful that this month will serve as a catalyst for individuals to start
separating facts from the myths, and seek the solutions most appropriate for
them and their loved ones."
About LifeSecure Insurance Company
LifeSecure Insurance Company is a wholly owned subsidiary of Blue Cross
and Blue Shield of Michigan. The Brighton, Mich. based company offers a new
generation of long-term care insurance coverage and is focused on providing
understandable, affordable coverage as well as high levels of customer service
and support. As part of its caring heritage, LifeSecure's base product
includes custodial care solutions, informal caregiving coverage and
complimentary support services for caregivers and families. The company's
long-term care insurance coverage is sold through a network of independent
marketing organizations, brokers and agents. For additional information,
visit the company's Web site at www.yourlifesecure.com.
