Mintz & Hoke Communications Group Tapped to Launch New Pexco Corporate Identity
AVON, Conn., Nov. 9 /PRNewswire/ -- Pexco, a leading manufacturer of extruded parts and products selected Mintz & Hoke Communications Group (Avon, CT) to create a new brand identity, launching this month. The company spun off from UK-based Filtrona Extrusions.
"Our challenge is to build on the equity of an established brand while creating a new identity that positions Pexco for serious growth," says Pexco CEO Neil Shillingford. "Mintz & Hoke had the strategic branding and channel marketing experience we need. And they know how to integrate the communications effort to give us maximum impact."
According to Mintz & Hoke's Chris Knopf, chairman and executive creative director, the strategy for the Pexco campaign is to render Pexco's considerable flexibility and product range. The agency will aim brand strategy, public relations, and digital communications at Pexco's core markets: aerospace, retail, medical, traffic control, lighting and fence.
"The company's enormous variety of plastic products and parts range from highway safety markers to high-precision medical equipment," says Knopf. "They face a complex marketing and selling situation - exactly the kind of challenge our business-to-business team will relish.
"We look forward to taking Pexco's story to the marketplace. We admire their competitive spirit and strong culture of customer service."
Pexco is headquartered in Atlanta, GA, with seven manufacturing facilities in the U.S. and Mexico. Brands that are now part of Pexco include: the original Pexco medical tubing products, Davidson Traffic Control Products, PDS Fence and A&B Plastics.
Mintz & Hoke Communications Group is a branding and marketing communications agency offering strategic services; communications planning, creative and content development and production; and program implementation through digital and traditional media channels. Mintz & Hoke has been named one of the Top Business-to-Business Agencies of the Year for the last five years by BtoB Magazine. For more information, visit www.mintz-hoke.com
