NEW YORK, Nov. 7 /PRNewswire/ -- Ten years ago, PR Newswire launched the
industry's first free, and only accredited media-only Web site designed to
give reporters easy access to breaking news from organizations around the
world. Today, tens of thousands of journalists and bloggers rely on
PR Newswire for Journalists (formerly Press Room and NEWSdesk) for real-time
news from government, association, corporate, labor, nonprofit, and other
organizations around the world that distribute up-to-the-minute full-text and
multimedia news over PR Newswire.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/prnewswire/35904/
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
"Each day, more professional journalists and bloggers conclude that
content from PR Newswire is an essential part of their jobs," said Ken Dowell,
executive vice president, PR Newswire. "The growth of PR Newswire for
Journalists over the past ten years is a reflection of the value we provide to
the media community; in October alone, PR Newswire for Journalists registered
nearly 1.4 million press release views. With services such as PR Newswire for
Journalists and ProfNet, our online social network that connects subject
matter experts with reporters, authors, and non-media professionals,
PR Newswire has built a reputation as a partner to the media, which, we firmly
believe, results in more significant pick-up of our customers' news. This was
confirmed by a recently completed study of the major newswires which
established that news releases issued over PR Newswire generate more media
pick-up and a higher volume of coverage than that of others in the commercial
newswire space."
PR Newswire for Journalists (PRNJ), http://www.prnewswire.com/media, is
designed as a portal from which reporters and bloggers can create customized
news feeds based on keywords, industries, subjects, companies or geographic
regions and states. Members can either elect to receive their customized feeds
via email, or they may access the information by logging on to the site. In
addition, PR Newswire for Journalists also offers reporters and bloggers
access to news releases through more than 500 RSS feeds covering different
subject matters and industries. The service is available in English, French,
Spanish and German.
"PR Newswire's social media strategy, based on engaging mainstream and new
media via communities such as Twitter and Facebook, is also helping shorten
the distance between customers and those they need to reach," remarked Dave
Armon, president of PR Newswire. "Among our more recent social media
endeavors, PR Newswire has built a robust following on Twitter, with two
media-focused feeds, http://twitter.com/prnewswire, which provides regular
updates on changes in the media industry, and http://twitter.com/profnet,
which helps reporters on urgent deadline find sources for their stories."
PR Newswire's other social media offerings include a growing PR Newswire
for Journalists group on Facebook,
http://www.facebook.com/group.php?gid=10459341861, and a general PR Newswire
Facebook group for the communications industry,
http://www.facebook.com/pages/PR-Newswire/26247320522.
ProfNet represents one of the commercial newswire industry's most
recognized social media networking services. Established in 1992, ProfNet
links subject matter experts with reporters, authors, and non-media
professionals. Through daily emails, ProfNet members are alerted to story
opportunities, speaking events, and more, enabling them to promote themselves
as experts. In addition, reporters and others can search by keyword and
connect with over 27,000 experts profiled in the ProfNet database. On average,
ProfNet distributes more than 2,400 media opportunities to its members each
month.
Further, investors, consumers, and other public audiences can access
PR Newswire's news releases through RSS feeds made available on
http://www.prnewswire.com. Public audiences can also access press releases
through the thousands of websites and online databases where PR Newswire
distributes content, major search engines, and social bookmarking sites such
as Del.icio.us, Digg, Technorati, Reddit, Newsvine, Google, and Yahoo!.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news media,
the investment community, government decision-makers, and the general public
with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely
sends its customers' announcements to outlets in more than 170 countries and
in more than 40 languages. Utilizing the latest in communications technology,
PR Newswire content is considered a mainstay among news reporters, investors
and individuals who seek breaking announcements from the source. PR Newswire's
leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine
Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the
preeminent policy newswire in the industry, Vintage Filings, the fastest
growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic
Digital Network, the foremost Hispanic communications services. PR Newswire is
a subsidiary of United Business Media Limited, a leading global business media
company that serves professional commercial communities around the world. For
more information, go to www.unitedbusinessmedia.com.
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel,
PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalization of $2.5
billion.
Media Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
+1.201.360.6776
rachel.meranus@prnewswire.com
