AdMob Expands Operations in Asia Pacific to Capitalize on its Leadership Position in Mobile Advertising
SINGAPORE, Nov. 6 /PRNewswire-Asia/ -- AdMob, the world's largest and
fastest growing mobile advertising platform, today announced it has expanded
its operations in the Asia Pacific region to capitalize on the company's
leadership position in the rapidly growing mobile advertising market. Through
its regional headquarters in Singapore, AdMob will support its customers --
advertisers, agencies, publishers and mobile developers -- in connecting with
the growing number of consumers accessing mobile Web sites and applications on
their mobile phones. Research studies have estimated global revenues for
mobile advertising to top US$13 billion by 2013.
"Asia Pacific is a high-growth region for mobile advertising and is
already one of AdMob's fastest growing markets," said Jeff Merkel, Vice
President and Managing Director, Asia Pacific and Latin America, AdMob. "By
opening an office in Singapore, AdMob will be able to work closely with
customers throughout the region to break down the barriers to doing business
on mobile. Our goal is to make mobile work for advertisers who want to engage
with a targeted audience of consumers and for mobile publishers who need to
effectively monetize their business." AdMob's localized sites for English,
Bahasa or Chinese deliver the rich functionality, detailed targeting options,
scalable ad units and robust self-serve capabilities advertisers need. In-
depth analytics and metrics are available to provide detailed evaluation of
return on investment to determine the success of brand outreach and campaigns.
AdMob works with mobile publishers and developers to monetize their mobile
Web sites or applications with advertising. AdMob offers a suite of services
for mobile publishers, including Analytics, ad support across multiple mobile
platforms and the ability for developers to reserve a portion of their
inventory to serve house ads. AdMob is committed to giving mobile publishers
and developers the control and tools they need to increase monetization
opportunities and in turn grow the mobile ecosystem.
Outside of the United States, India and Indonesia are AdMob's largest
markets today, with a combined total of more than 1 billion requests in
September 2009. AdMob has seen iPhone usage explode in advanced markets such
as Australia, Singapore, and Hong Kong. In Australia alone, AdMob receives
more than 100 million ad requests per month on the iPhone and reaches more
than one million unique users.
