SAN FRANCISCO, Nov. 6 /PRNewswire/ -- TechInsights and ProductClips, Inc.
announced today the immediate availability of new technical video creation as
part of performance marketing packages for its customers. Titled product
demonstration videos, these short, technical videos enable engineers to see a
product actually "working" so they can better understand the technology and
make faster, more informed product design decisions.
Through TechInsights customers can now have access to ProductClips'
professional turnkey video service which includes planning, storyboarding and
creating short 5-10 minute technical, product based videos, ready for
streaming on TechInsights websites or the customers own website. Included
within the TechInsights premier product launch performance marketing packages
and as part of stand-alone video packages, are an expansive set of online
promotion and lead generation items, which are proven effective at gaining
designers' attention.
Since adding streaming video to its websites, TechInsights has seen a
shift in the number of designers choosing to get their information that way,
versus watching webcasts or downloading and reading technical documentation.
"Planning and creating an effective, technical, product-based demonstration
video requires an expert knowledge of both product marketing and professional
video production, and is extremely challenging to get right," said Paul
Miller, CEO TechInsights. "ProductClips is unique in that it is the only
marketing video company that we know of to provide both these services."
"We are very excited to partner with TechInsights," said Justin Cowling,
CEO ProductClips, Inc. "TechInsights has long been regarded as the premier
supplier of technical content to electronics designers. In expanding its'
offerings to include both the creation and promotion of technical videos,
designers will have even more choice in the future how they gain knowledge
about new products."
TechInsights will initially be offering two video packages which both
include the planning and creation by ProductClips of a short 5-10 minute
product demonstration video combined with TechInsights promotion marketing.
-- The product demonstration video package, priced at $15,000, is designed
to meet the needs of a medium to small product launch or marketing campaign.
With the video comes broad email and email newsletter promotion along with a
year of lead reporting.
-- The major campaign video package will satisfy the needs of a large
national or global product launch or campaign. With the video comes an
expansive list of website video banner advertising, email, eNewsletters and
other attention grabbing promotion, along with various lead generation items
both for video and related technical documentation. The major campaign video
package starts at $35,000 and goes up to $57,500 for an all-inclusive global
program, including localized, foreign language videos.
About ProductClips, Inc. (http://www.productclips.com)
ProductClips, Inc, is a web video marketing company specializing in
product demonstration and tutorial style videos. Based in San Jose, CA,
ProductClips, Inc. provides customers specialized marketing and technical
expertise in the planning, shooting, production and hosting of the videos it
creates.
About TechInsights (http://www.techinsights.com/)
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators of
Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as EE
Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences,
TechInsights is the leading dedicated information and services business
serving the worldwide electronics market. For more information, please visit
http://www.techinsights.com/.
About United Business Media Limited (http://www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel,
PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalization of $1.6
billion.
For more information on TechInsights please contact:
Felicia Hamerman, Group Marketing Director
T: 516.562.5652, email: fhamerman@techinsights.com
Related links:
http://www.techonline.com/learning/course/207601674
