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Limited Brands Reports October 2008 Sales

  Limited Brands logo. (PRNewsFoto/Limited Brands)

COLUMBUS, OH UNITED STATES
 

COLUMBUS, Ohio, Nov. 6 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (NYSE: LTD) reported a comparable store sales decrease of 9 percent for the four weeks ended Nov. 1, 2008, compared to the four weeks ended Nov. 3, 2007. The company reported net sales of $580.4 million for the four weeks ended Nov. 1, 2008 compared to net sales of $644.7 million last year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

The company reported a comparable store sales decrease of 7 percent for the 13 weeks ended Nov. 1, 2008. Net sales were $1.842 billion compared to net sales of $1.923 billion last year.

The company reported a comparable store sales decrease of 7 percent for the 39 weeks ended Nov. 1, 2008. Net sales were $6.052 billion compared to net sales of $6.858 billion last year.

2007 net sales include Express sales through July 6, 2007, the closing date of the sale of a majority interest to affiliates of Golden Gate Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of the transfer of a majority interest to affiliates of Sun Capital Partners.

To hear further commentary provided on Limited Brands' prerecorded October sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto http://www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,021 specialty stores. The company's products are also available online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com, http://www.HenriBendel.com and http://www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the October sales call involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the October sales call:

    -- general economic conditions, consumer confidence and consumer spending
       patterns;
    -- the dependence on a high volume of mall traffic and the possible lack
       of availability of suitable store locations on appropriate terms;
    -- the seasonality of our business;
    -- our ability to grow through new store openings and existing store
       remodels and expansions;
    -- our ability to expand into international markets;
    -- independent licensees;
    -- our direct channel business including risks associated with our new
       distribution center;
    -- our failure to protect our reputation and our brand images;
    -- our failure to protect our trade names and trademarks;
    -- market disruptions including severe weather conditions, natural
       disasters, health hazards, terrorist activities or the prospect of
       these events;
    -- stock price volatility;
    -- our failure to maintain our credit rating;
    -- our ability to service our debt;
    -- the highly competitive nature of the retail industry generally and the
       segments in which we operate particularly;
    -- consumer acceptance of our products and our ability to keep up with
       fashion trends, develop new merchandise, launch new product lines
       successfully, offer products at the appropriate price points and
       enhance our brand image;
    -- our ability to retain key personnel;
    -- our ability to attract, develop and retain qualified employees and
       manage labor costs;
    -- our reliance on foreign sources of production, including risks related
       to:
           -- political instability,
           -- duties, taxes, other charges on imports,
           -- legal and regulatory matters,
           -- currency and exchange rates,
           -- local business practices and political issues,
           -- potential delays or disruptions in shipping and related pricing
              impacts and
           -- the disruption of imports by labor disputes;
    -- the possible inability of our manufacturers to deliver products in a
       timely manner or meet quality standards;
    -- rising energy costs;
    -- increases in the costs of mailing, paper and printing;
    -- our ability to implement and sustain information technology systems;
       and
    -- our failure to comply with regulatory requirements.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the October sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2007 Annual Report on Form 10-K.



                                LIMITED BRANDS
                                 OCTOBER 2008

    Comparable Store Sales Increase (Decrease):

                                              Third     Third   Year-  Year-
                          Oct.       Oct.    Quarter   Quarter  to-    to-
                         2008       2007      2008      2007    Date   Date
                                                                2008   2007

    Victoria's           (10%)       (7%)      (8%)      (4%)    (8%)    1%
    Secret Stores
    La Senza(1)           (7%)        3%       (5%)      (2%)     0%     2%
    Bath & Body Works     (7%)       (6%)      (7%)      (3%)    (8%)   (1%)

    Express(2)             -          -         -         -       -      6%
    Limited Stores(3)      -          -         -         -       -      4%
    Total Apparel          -          -         -         -       -      5%
    Limited               (9%)       (6%)      (7%)      (3%)    (7%)    1%
    Brands

    (1) La Senza comparable store sales not included in total Limited Brands'
        comparable store sales until January 2008 as the business was acquired
        on Jan. 12, 2007
    (2) Express comparable store sales through July  6, 2007, closing date of
        the sale of majority interest to affiliates of Golden Gate Capital
    (3) Limited Stores comparable store sales through Aug. 3, 2007, closing
        date of the transfer of majority interest to affiliates of Sun Capital
        Partners



    Total Sales (Millions):

                          Third        Third        Year-        Year-
                         Quarter      Quarter      to-date      to-date
                          2008         2007         2008         2007

    Victoria's Secret
     Stores              $730.8       $734.9      $2,404.9      2,426.5
    Victoria's Secret
     Direct               269.5        225.0       1,073.6        965.7
    La Senza              111.3        117.3         357.9        322.1
      Total Victoria's
       Secret          $1,111.6     $1,077.2      $3,836.4     $3,714.3
    Bath & Body
     Works               $424.2       $430.0      $1,376.4     $1,413.9

    Express(1)                -            -             -       $659.0
    Limited Stores(2)         -            -             -        210.5

      Total Apparel           -            -             -       $869.5
      Total Other        $306.4       $415.9        $838.8       $860.3
    Limited Brands     $1,842.2     $1,923.1      $6,051.6     $6,858.0

    (1) Express net sales through July 6, 2007, closing date of the sale of
        majority interest to affiliates of Golden Gate Capital.
    (2) Limited Stores net sales through Aug 3, 2007, closing date of the
        transfer of majority interest to affiliates of Sun Capital Partners.



    Total Stores:

                                Stores                           Stores
                              Operating     Year-to-date       Operating
                              at 2/2/08   Opened    Closed    at 11/1/08

    Victoria's Secret Stores    1,020        38       (14)       1,044
    La Senza                      312        11        (5)         318
    Bath & Body Works           1,592        77       (19)       1,650
    Henri Bendel                    2         2         -            4
    Bath & Body Works Canada        -         5         -            5
    Total Limited Brands        2,926       133       (38)       3,021



SOURCE Limited Brands, Inc.