Ford's (NYSE: F) MyKey will help fleet owners encourage safer driving
behavior by their vehicle operators. The feature, which will debut on several
popular Ford fleet vehicles in mid-2009 at no additional cost, allows fleet
customers to limit top speed and radio volume, set speed warnings, encourage
safety belt usage, and assure important safety systems remain engaged to help
protect drivers and vehicle inventories. "MyKey gives fleet owners peace of
mind by providing a simple, affordable way to help reinforce safe driving
policies and manage at-risk drivers," said Gerry Koss, Ford's fleet marketing
manager. "For fleet owners, safe driving behavior by vehicle operators is a
bottom-line issue." For more information contact Wes Sherwood at
wsherwoo@ford.com or 313-390-5660 or click on:
http://media.ford.com/article_display.cfm?article_id=29357
Ford simplifies vehicle orders
According to J.D. Power and Associates 2007 Sales Satisfaction Index (SSI)
Study, 30 percent of new vehicle shoppers who walk away from a dealership do
so because the dealer did not have the exact vehicle with the colors and
options they wanted. So, Ford Motor Company is streamlining its vehicle
ordering process to improve sales and customer satisfaction, reduce the number
of vehicles that languish on dealer lots, and bolster dealer profits. For the
2009 model year, the company has reduced orderable configurations by 90
percent from the 2008 model year. For more information contact Mark Truby at
mtruby@ford.com or 313-323-0539 or click on:
http://media.ford.com/article_display.cfm?article_id=29313&make_id=trust
Nelly customized Ford Flex unveiled at SEMA show
Grammy Award-winning artist Nelly showed off his customized 2009 Ford Flex
on the Ford stand at the Specialty Equipment Market Association (SEMA) show in
Las Vegas this week. The 34-year-old rapper, singer and actor says Ford's
newest crossover caught his eye for the first time in July when it was on
display at a Ford-sponsored event in Atlanta. "When I saw it, I said 'Yo,
that's hot! How can I get one of those?'" he recalled. "I thought it was a
real unique vehicle." For more information contact Jay Ward at
jward35@ford.com or 313-845-2387 or click on:
http://tinyurl.com/5swj4b
SmartGauge with EcoGuide coaches drivers to maximum fuel efficiency
Pushing a vehicle to the limit takes on a new meaning in the new 2010 Ford
Fusion and Mercury Milan hybrids, thanks to Ford's SmartGauge with
EcoGuide -- an innovative new instrument cluster that provides real-time
information to help drivers maximum fuel efficiency. "SmartGauge with EcoGuide
gives the customer real-world feedback to make the most of their hybrids,"
said Gil Portalatin, Hybrid Applications Manager. "Unique to Ford and Mercury
hybrid sedans, this instrument cluster acts as a good 'coach,' engaging
drivers real-time to help them achieve maximum fuel economy." For more
information contact Alan Hall at ahall32@ford.com or 313-594-3744 or click on:
http://media.ford.com/article_display.cfm?article_id=29300&make_id=trust
2010 Ford Mustang interior sculpted for speed
The strong powerful design of the 2010 Mustang interior was guided by a
sense of harmony and movement. "It was very important for us to carefully
sculpt the shapes to suggest speed and movement," says Robert Gelardi, Ford
Mustang senior designer. "But it was equally important to maintain harmony
between all elements." For more information contact Alan Hall at
ahall32@ford.com or 313-594-3744 or click on:
http://ford.digitalsnippets.com/mustang/
Soldier serving in Iraq wins 'Mustang Stories' contest
Few things are more American than the Ford Mustang. And fittingly enough,
the winner of the "Mustang Stories" online contest is U.S. Army Specialist
Kory Chesher, a member of the 1st Brigade of the 101st Airborne Division
serving in Iraq. Online voters selected Chesher's story from the top 25,
giving him the grand prize of a new 2010 Ford Mustang GT Coupe and a trip for
two to Los Angeles for the reveal of the next generation of the classic
American muscle car at the Los Angeles Auto Show on Nov. 19. For more
information contact Dan Jarvis at djarvis1@ford.com or 313-845-2709 or click
on: http://media.ford.com/article_display.cfm?article_id=29347
