DISH Network(R) and Community Broadcasters Association Partner on Digital Transition Outreach Initiative
CBA Endorses DISH Network's Converter Boxes
ENGLEWOOD, Colo., Nov. 5 /PRNewswire-FirstCall/ -- DISH Network
Corporation (Nasdaq: DISH), the digital transition leader, today announced a
partnership with the Community Broadcasters Association (CBA) to help prepare
consumers who watch TV via over-the-air signals -- including signals from
low-power stations -- for the digital transition. The cornerstone of the
partnership will involve promotion and sales of DISH Network's suite of
digital-to-analog converter boxes to consumers in need, with a portion of the
proceeds going to the CBA in support of its digital transition education
efforts.
The digital transition mandates that all high-power TV stations switch
their signal from analog to digital by Feb. 17, 2009. Low-power stations will
not be required to make the switch until a later, undetermined date; however,
consumers with analog TV sets who wish to continue watching both digital
high-power stations and analog low-power stations must either subscribe to a
pay-TV service or purchase a converter box that has analog pass-through. DISH
Network's converter boxes -- the TR-40 CRA, DTVPal, DTVPal Plus and the DTVPal
DVR, which is available in late November -- are some of only a few boxes on
the market that include this unique feature, which allows a box to accept both
analog and digital signals.
"DISH Network, a leader in the digital transition, is proud to partner
with the CBA in this widespread effort to offer over-the-air consumers the
tools and resources they need to continue enjoying their favorite channels
following the switch," said Tom Stingley, executive vice president of Sales
and Distribution for DISH Network. "DISH Network is the only pay-TV provider
offering both 100 percent digital television packages in English, Spanish and
international languages, AND some of the most sought-after converter boxes on
the market today, and we look forward to working with the CBA to educate
consumers on those solutions."
"The CBA is proud to provide a workable solution to assist over-the-air
television in solving the severe problem created by the grossly inadequate
supply of converter boxes with the essential analog pass-through feature,"
said Greg Herman, vice president of Technology for the CBA. "We are pleased to
endorse DISH Network's top-rated line of converter boxes, which offer a
substantially more intelligent and appropriate option for consumers and will
help avoid the numerous problems created by the distribution of boxes that
block analog signals."
All of DISH Network's converter boxes qualify for the National
Telecommunications and Information Administration's TV Converter Box Coupon
Program, with the exception of the DTVPal DVR; coupons may be ordered by
visiting http://www.dtv2009.gov. When the coupon is applied, the TR-40 CRA is
free; DTVPal is $19.99; DTVPal(TM) Plus, which features an enhanced tuner for
weak signal areas, costs $29.99*. A portion of all sales completed at
http://www.mydtvpal.com will go to the CBA.
Additional components of DISH Network's converter boxes include an
easy-to-follow setup wizard, an electronic program guide with up to seven days
of program listings, parental controls, program search, auto tune timers for
program recording on a connected VCR, closed caption support, a remote
control, and signal strength screen pop-ups that can troubleshoot lost
signals.
Consumers can also prepare for the digital transition by subscribing to
pay television. DISH Network offers the best value in entertainment with the
lowest all-digital price every day, along with unmatched technology and
award-winning customer service that has surpassed major cable TV providers for
the past eight years. The recently introduced DISH Network American and Latino
Welcome Packs feature 20 popular channels for less than $10 per month. Or for
as little as $19.99 per month (additional $5 for local channels), DISH Network
customers can subscribe to the DishFAMILY package and receive over 40 popular
channels, plus free installation and activation.
For more information about DISH Network, visit http://www.dishnetwork.com
or call 1-800-333-DISH (3474). To learn more about DISH Network's converter
boxes and to order, visit http://www.dtvpal.com.
* Converter box prices do not include shipping or taxes
About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides approximately
13.79 million satellite TV customers as of June 30, 2008 with industry-leading
customer satisfaction which has surpassed major cable TV providers for eight
consecutive years. DISH Network also provides customers with award-winning HD
and DVR technology including the ViP722(TM) HD DVR, which received the
Editors' Choice awards from both CNET and PC Magazine. In addition,
subscribers enjoy access to hundreds of video and audio channels, the most
International channels in the U.S., industry-leading Interactive TV
applications, Latino programming, and the best sports and movies in HD. DISH
Network offers a variety of package and price options including the lowest
all-digital price in America, the DishDVR Advantage Package, high-speed
Internet service, and a free upgrade to the best HD DVR in the industry. DISH
Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300
company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH
(3474) for more information.
About the Community Broadcasters Association
The Community Broadcasters Association (CBA) represents the nation's 2,900
Class A and Low Power Television (LPTV) stations and participates regularly in
Commission proceedings to represent the interests of the LPTV industry. The
CBA understands the great importance of being part of the historic digital
transition in the United States, helping to take TV into the Digital Age and
wants to provide its station member audiences the ability to not only watch
shows in digital, but to give them the ability to continue watching the analog
signals of TV stations that have not made the transition to digital operations
or to be able to receive emergency information in a storm or natural disaster
when other TV services are often temporarily unavailable. Every home in
America needs a DTV converter box in the event of an emergency.