Stars to 'Tell It Like It Is' at MTV's European Music Awards
MTV and SpinVox team up to talk sex secrets, one night stands and condoms
LONDON and NEW YORK, Nov. 5 /PRNewswire/ -- MTV'S Staying Alive Foundation
and SpinVox have teamed up with Lapeno, Mervin and Ed the notorious puppet
from MTV's Fur TV show to promote sexual health amongst young people.
The Telling It Like It Is campaign is a groundbreaking initiative that
encourages young people to speak openly about sex, sexual health and HIV/AIDS.
Young people can interact with the campaign via a website --
http://www.tellingitlikeitis.tv and via a dedicated telephone number to
discuss issues relating to sex, sexual health and STIs. The campaign uses the
SpinVox service to convert voice messages into text that are posted on the
site's blog.
The campaign, which marks the 10th anniversary of the Staying Alive
Foundation, will be launched by a series of television infomercials that will
debut during the MTV Europe Music Awards on November 6. The infomercials,
fronted by Lapeno, Mervin and Ed, will cover issues relating to safe sex and
condoms. The aim is to spark discussions and debate amongst a global youth
audience, who will be encouraged to add their own contributions via the
website and phone line.
Telling It Like It Is aims to entertain and educate the audience around
the subject of condoms. Topics will include the risks of sex without a condom,
the embarrassment factor in buying them and whether they reduce sensitivity
during sex. Viewers will be encouraged to visit the campaign website to win a
Rubber Ring, a pledge ring that shows the wearer won't have sex without a
condom.
"MTV is proud to support this campaign," said Bill Roedy, CEO MTV Networks
International. "Only by having a full and frank conversation about sex and
sexual health can we start to change attitudes, break barriers and reduce
stigma."
"Voice is a powerful method of self-expression," says Christina Domecq,
SpinVox co-founder and CEO. "By voice-enabling the Staying Alive Foundation's
Tell It Like It Is campaign, we are providing another channel for young people
to speak freely, openly and honestly as well as sharing advice and
experiences."
With SpinVox, you can speak your blog posts and social network updates by
simply dialling a number on your mobile phone and leaving a message which will
be automatically converted to text and posted on your chosen site. For users
with several blogs and networks, a new 'Ping through SpinVox' service is
available that simultaneously broadcasts spoken updates to thirty of the most
popular social networking sites.
SpinVox is free to anyone wishing to use the service to update their blog
or social network. Visit http://www.spinvox.com for more. You can also Ping
through SpinVox by signing up at http://ping.fm/ .
About SpinVox
SpinVox(R) is the world's largest privately-held speech technology
company, providing the most successful voice to text messaging services which
are used daily by millions of people. SpinVox services are available directly
on http://www.spinvox.com and through leading carriers and service providers
globally.
Through significant innovations in voice and network technologies, SpinVox
has brought together the two most natural forms of communication -- voice and
text -- to create the fastest-growing form of messaging: Voice-to-Content(TM).
Its award-winning service is not only upgrading voicemail -- by converting
voicemail to text for delivery as SMS or email messages -- but is also
empowering people to speak SMS messages or emails to anyone, from any phone.
SpinVox also enables people to speak messages directly to their favorite web
messaging services such as Facebook, Twitter and many other popular web
networks.
As a carrier-class hosted service provider, any network, anywhere in the
world can rapidly implement SpinVox and it is now live with Alltel, Cincinnati
Bell, Sasktel, Rogers, Telus, Telstra, Vodacom South Africa, Vodafone Spain,
Movistar Chile and Livejournal and has announced a deal with Skype.
At the heart of SpinVox is its ground-breaking Voice Message Conversion
System(TM) (VMCS), which works by combining state-of-the-art speech
technologies with a live-learning language process. VMCS now serves users
across five continents in English, French, Spanish and German -- with
additional languages, Portuguese and Italian, under development.