HONG KONG, Nov. 4 /PRNewswire-Asia/ -- SCAD, the most comprehensive art
and design university in the world, announces that 14 non-local courses of
study have been registered by the Hong Kong Education Bureau. SCAD, the only
university in Hong Kong to focus exclusively on art and design, will begin
classes in Fall 2010. Applications for admission are now being accepted at
http://www.scad.edu/apply .
SCAD Hong Kong courses of study will be offered in advertising, animation,
graphic design, illustration, interactive design and game development, motion
media design, photography, and visual effects, pending U.S. approval by the
Commission on Colleges of the Southern Association of Colleges and Schools.
"We are honored that the Hong Kong Education Bureau has recognized the
quality of SCAD and the value our academic courses bring to Hong Kong," said
SCAD President Paula Wallace. "We are now accepting applications to study at
SCAD Hong Kong and look forward to welcoming students in Fall 2010. In Hong
Kong, SCAD students and professors partner with cultural and business
organizations and SCAD graduates pursue professional careers, helping build
the new creative economy of Hong Kong."
SCAD Hong Kong, located in the former North Kowloon Magistracy Building,
292 Tai Po Road in Sham Shui Po, becomes the fourth site for SCAD, a private,
nonprofit university that has established facilities in Savannah and Atlanta,
Ga., USA, and in Lacoste, France.
Academic Courses Offered in Hong Kong
SCAD will offer non-local baccalaureate and master's degrees in Hong Kong.
As is customary in U.S. universities, SCAD Hong Kong baccalaureate degrees
offer four years of instruction, including a core curriculum in fine art
foundation studies and general education before progressing into the major
courses. Master's degrees require advanced knowledge and specialized study
that may include field or teaching internships and thesis projects, papers or
exhibitions.
SCAD Hong Kong courses include the following:
Advertising: Bachelor of Fine Arts
At SCAD, undergraduate advertising coursework parallels professional
practice and often involves real clients. Collaboration with students in
illustration, photography, graphic design and other SCAD courses creates a
model of interaction ideal in the advertising profession. Courses in creative
copywriting, strategic planning, business and integrated brand marketing round
out a curriculum that produces graduates with superior capabilities and
potential. Students learn the most current and progressive advertising
principles and practices, and graduate with a portfolio that is leading edge.
Animation: Bachelor of Fine Arts
The use of traditional art media in digital contexts is central to the
SCAD animation program. Drawing and observational skills are emphasized
throughout the curriculum. Students master the use of the same tools used
throughout the industry, and the SCAD animation program has been ranked among
the top four in North America by 3D World magazine.
Graphic Design: Bachelor of Fine Arts, Master of Arts, Master of Fine Arts
At the core of graphic design at SCAD is conceptual thinking. Students are
encouraged to view differently, shift focus, look from multiple perspectives,
and to understand how perception influences meaning. At SCAD, graphic design
is about more than problem solving, as students explore the creative challenge
of determining what the problems are, and what opportunities exist to explore
new solutions. At both the undergraduate and graduate levels, coursework
parallels professional practice. Print and digital portfolios display
professionally competitive design projects and demonstrate knowledgeable use
of both print and time-based communication media. Student projects may include
promotional campaigns, logos and visual identities, multimedia/interactive
projects and presentations, packaging, posters, publications, information
design solutions, Internet pages, brand design, social media exchanges and
more. Students also learn appropriate production techniques and methodologies.
Illustration: Bachelor of Fine Arts
SCAD illustration students experiment with a variety of traditional and
contemporary media and techniques and are encouraged to develop their own
personal styles. The practical side of the illustration business is
emphasized, including portfolio presentation, marketing and invoicing.
Interactive Design and Game Development: Bachelor of Fine Arts, Master of
Arts, Master of Fine Arts
SCAD interactive design and game development students gain a strong visual
aesthetic by learning critical interactive design, technical and analytical
skills, and mastery of industry-standard tools. They use the same high-end
hardware and software used throughout the profession.
Motion Media Design: Bachelor of Fine Arts
In the SCAD motion media design program, undergraduate students create
network design packages, main titles, commercials and professional portfolios.
Students gain knowledge and experience using the same 2-D, 3-D and compositing
tools used throughout the profession.
Photography: Bachelor of Fine Arts, Master of Arts, Master of Fine Arts
In the SCAD photography program, students explore camera vision; equipment
and technique; photographic applications of digital technology;
black-and-white, color and alternative processes; and studio and location
lighting techniques. Courses in portfolio development and business practices
help prepare students for careers in a wide range of commercial, fine art or
documentary applications.
Visual Effects: Bachelor of Fine Arts
SCAD students learn the art and craft of visual effects through the
integration of technology and art. SCAD provides a unique combination of
computer programming and technical instruction built upon a traditional fine
arts foundation. Students work individually and collaboratively within a
framework of cooperative activity that reflects the real-world experience of
film and digital entertainment production. SCAD production facilities offer
students access to high-end, industry-standard digital tools.
Career Preparation for Students
SCAD Hong Kong will provide an innovative curriculum; a faculty of
accomplished professors with impressive academic credentials and significant
professional experience; state-of-the-art technology and learning resources;
and a variety of services to help students pursue careers after completion.
The faculty and staff at SCAD Hong Kong will work with students to provide
guidance in areas such as resume writing, portfolio preparation, interviewing
skills, salary negotiation, and job-search strategies to give students added
insight and confidence in entering the workplace.
"SCAD graduates are in demand; the university annually hosts recruiters
from renowned digital media companies, including MTV, Pixar, LucasArts, Apple,
Rhythm & Hues Studios, Disney, Dreamworks, Electronic Arts, Digital Domain,
JibJab, Cartoon Network, CNN, The Weather Channel, TBS and more," said Tom
Fischer, SCAD chief academic officer. "Even in these difficult economic times,
more than eight out of 10 SCAD graduates in 2008 who responded to a survey
reported that they were working in their desired field or were admitted to
graduate school within six months of graduation."
"We find that SCAD grads are among the most 'production-ready' entry-
level candidates we meet," noted Laurence Plotkin, who has served as director
of human resources and recruitment for Digital Domain. "I believe that SCAD's
access to cutting-edge technology and software, combined with talented and
supportive faculty, is the winning combination. Quite simply, SCAD prepares
its students well to join teams composed of some of the most experienced
visual effects artists in the world."
SCAD Has Strong Connections in Asia
SCAD Hong Kong will provide a base from which to expand and strengthen the
university's relationships in Asia that have developed over the past 30 years.
SCAD has more than 200 alumni currently living and working in Asia and the
enrollment of Asian students at SCAD continues to increase. Currently, more
than 500 Asian students are enrolled at SCAD in Atlanta and Savannah. SCAD
international students comprise more than 10 percent of the total SCAD student
population. The top four countries of residence for all SCAD international
students are located in Asia: South Korea, China, Taiwan and India.
For the past two years, SCAD has collaborated with VTech, a Hong Kong-
based, world leader in cordless phones and electronic learning products.
Because of the quality of student work on these collaborative projects, VTech
has selected SCAD students for internships and full-time careers. With the
opening of SCAD Hong Kong, new partnerships will be developed as well.
In the Hong Kong community, SCAD plans to continue to present memorable
exhibitions and other cultural programming to benefit both students and the
public. Two recent SCAD exhibitions featured work by Chinese artists at the
LFK Gallery in Hong Kong and the work of distinguished photographer and SCAD
Chief Academic Officer Tom Fischer and select SCAD students at the Jockey Club
Creative Arts Centre in Shek Kip Mei. Titled "Silver & Ink," this exhibition
spawned a workshop for local photography enthusiasts led by Fischer and noted
local photographer Ducky Tse.
Admission Inquiries and Information
SCAD admission inquiries should be directed to admission@scad.edu.
Scholarships and financial aid may be offered to qualified admitted students
based on academic and/or artistic merit and financial need. Additional
admission information can be found online at http://scad.edu/admission and
students may apply at http://scad.edu/apply .
SCAD: The University for Creative Careers
The Savannah College of Art and Design is the most comprehensive art and
design university in the world, offering more degree programs and
specializations than any other art and design university. SCAD is a private,
nonprofit, accredited institution conferring bachelor's and master's degrees
in distinctive locations and online to prepare talented students for
professional careers. SCAD offers students a choice of degree programs in 46
majors and more than 50 minors at locations in Savannah and Atlanta, Georgia;
in Lacoste, France; online through SCAD eLearning; and in Hong Kong beginning
Fall 2010.
SCAD offers an exceptional education and unparalleled career preparation.
The diverse student body of more than 9,900 comes from all 50 United States
and nearly 100 countries worldwide. Each student is nurtured and motivated by
a faculty of more than 650 professors with extraordinary academic credentials
and valuable professional experience. These faculty emphasize learning through
individual attention in an inspiring university environment. SCAD provides an
innovative curriculum enhanced by advanced, professional-level technology,
equipment and learning resources. SCAD has garnered acclaim from respected
organizations and publications, including BusinessWeek, American Institute of
Architects, DesignIntelligence, U.S. News & World Report and Los Angeles
Times.
For more information, visithttp://scad.edu .
PRESS CONTACT:
Molly Mulloy
Edelman Hong Kong
Tel: +852-2837-4735
Email: molly.mulloy@edelman.com
Tom Ho
Edelman Hong Kong
Tel: +852-2837-4726
Email: tom.ho@edelman.com
Sunny Nelson
SCAD
Tel: +1-912-525-5225
Email: snelson@scad.edu
