Cobra Broadens its Bluetooth(R) Product Lineup with Heavy Duty Handset
BT 200 Pairs with Mobile Phone for Loud and Clear Communication in Vehicles at the Worksite, on the Farm or in the Outdoors
CHICAGO, Nov. 4 /PRNewswire-FirstCall/ -- Cobra Electronics (Nasdaq: COBR)
today announced the launch of a new product to enable loud and clear phone
conversations in environments when wind or engine noise inhibits
communication. The patent-pending BT 200 uses Cobra's exclusive MicroBlue(TM)
technology enabling consumers to make and receive crystal clear phone calls
through the noise-canceling handset.
The BT 200 pairs Bluetooth(R) wireless technology with a combination
microphone/speaker handset. The Bluetooth technology capability enables
wireless connectivity between a mobile phone and the handset, which provides
superior clarity and sound. Incoming phone call audio is routed through the
speaker, and outgoing voice audio is relayed through the noise-canceling
microphone. This exclusive technology allows user to store their cell phones
in a safe, dry place while still enabling them to make and receive phones
calls over the loudest engine and wind noise.
"The BT 200 is another option in Cobra's growing line of Bluetooth
products that solve a mobile communications need," said Tony Mirabelli, senior
vice president marketing and sales for Cobra. "We used MicroBlue technology to
provide better communication during workplace or recreational activities in
the tractor, jeep, all-terrain vehicle or snowmobile."
With a design reminiscent of a CB radio microphone, the BT 200 hooks to
vehicle with a supplied 12V cigarette lighter adapter. This simple 12V
connection allows it to be carried from one vehicle to another. The Cobra
MicroBlue technology ensures incoming and outgoing calls are easily heard over
noisy engines or in gusty winds. The product has a green call button that
begins conversations, a push-to-talk side button that un-mutes the microphone,
and a red button that terminates the call.
The new product offers a large, illuminated display; caller ID for
incoming calls; auto redial; and a phone book and call log. It is also water,
dust and UV resistant.
The BT 200 will be offered at an MSRP of $189.95 at select retailers in
January 2009. See http://www.cobra.com for more details.
In addition to the BT 200, Cobra's 2009 maximum performance XRS radar
line, citizens band radios and other mobile electronics products will be on
display at this year's Specialty Equipment Market Association show in Las
Vegas, November 4-7 in the North Hall, booth # 10953, at the Las Vegas
Convention Center.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of
communication and navigation products, with a track record of delivering
innovative and award-winning products. Building upon its leadership position
in the GMRS/FRS two-way radio, radar detector and Citizens Band radio
industries, Cobra identified new growth opportunities and has aggressively
expanded into the marine market and has expanded its European operations. The
Consumer Electronics Association, Forbes and Deloitte & Touche have all
recently recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the Cobra site
at http://www.cobra.com.
