Cobra Electronics' New Radar Detection Product Line Provides a More Complete Picture of the Road Ahead
Cobra Electronics Announces 2009 Radar Line Offering More Options to Access Cobra's Verified Database of Speed and Red Light Cameras
LAS VEGAS, Nov. 4 /PRNewswire-FirstCall/ -- Chicago-based Cobra
Electronics (Nasdaq: COBR) today announced the launch of its new high
performance 2009 radar line. With its super-fast detection circuitry, the new
line offers drivers long-range protection from all radar and laser guns across
North America, and it includes six units compatible with Cobra's GPS-based
speed and red light camera database. The database contains locations of speed
and red light cameras that are 100 percent verified. The locations are
compiled from city transportation and police departments as well as other
sources throughout North America.
In addition to the alerts, products using the GPS locator offer additional
clarity as to what's ahead on the road such as the following:
-- IntelliScope(TM) shows the direction of GPS-based alerts -- a Cobra
first.
-- IntelliView(TM) provides a picture-in-picture view of simultaneous GPS
and radar/laser alerts, as well as a color-coded intensity indicator depending
on the proximity of the GPS alert.
-- The driver can add up to 1,000 location-based alerts, in addition to
the locations included in the database.
-- A programmable speed alert notifies the driver when his preset speed
limit is exceeded.
The GPS locator enabling speed and red light camera alerts is the size of
a flash drive and plugs into the USB port on the main unit. Sold with two of
the six database-compatible units and optional on the others, the locator
easily plugs into any internet-ready PC for downloads of the latest database
updates.
"With the 2009 radar line, Cobra has continued to reinvent the radar
category," said Tony Mirabelli, senior vice president of marketing and sales
for Cobra. "These driver information devices offer the high performance
expected of a leader in the radar space, but with features focusing on roadway
awareness and safety."
The XRS R10G and R8 feature an easy-to-install IntelliLink(TM) wireless
remote control and 15-Band(TM) detection. Its full-color 1-inch Extreme Bright
DataGrafix(TM) OLED display offers alert screens such as car battery voltage,
signal strength and an eight-point digital compass. With the main detector
unit mounted behind the rearview mirror at the top of the windshield, the
unit's field of view is greater allowing for increased performance and a
stealth appearance to deter theft. These units also offer Cobra's Super-Xtreme
Range Superheterodyne (S-XRS)(TM) technology, ensuring super-fast detection of
the fastest radar and laser guns.
The XRS 9960G and 9955 build off of last year's flagship model with the
increased performance and innovative features representative of the new line.
As the first and only company offering an OLED display, Cobra has incorporated
the new Extreme Bright DataGrafix(TM) II full-color display into a number of
units, including the 9960G and 9955. Their 1.5-inch screens can be customized
with five different color schemes to match the driver's dash illumination. The
units also offer the proprietary speed and red light camera database --
standard with the 9960G and optional with the 9955 -- as well as S-XRS
technology and 15-Band detection, standard on both units.
In addition to the products' enhanced performance and added benefits,
several units in the new line offer Cobra firsts such as Voice Alert(TM),
which clearly annunciates signals and alerts being detected; IntelliMute(R), a
programmable speed sensing auto mute system that reduces false alerts;
SmartPower(TM) to automatically shut off the unit when the vehicle's ignition
is turned off; and Cobra exclusives Safety Alert(R) and Strobe Alert(R), which
alert the driver of approaching emergency vehicles and select road hazards.
Beyond the flagship R10G and 9960G, Cobra is also introducing upgrades to
its previous line of detectors with price points ranging from $59.95 to
$339.95 to suit every driver's need.
Along with its maximum performance XRS radar line, Cobra's citizens band
radios and other mobile electronics products will be on display at this year's
Specialty Equipment Market Association show in Las Vegas, November 4-7 in the
North Hall, booth # 10953, at the Las Vegas Convention Center.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of
communication and navigation products, with a track record of delivering
innovative and award-winning products. Building upon its leadership position
in the GMRS/FRS two-way radio, radar detector and Citizens Band radio
industries, Cobra identified new growth opportunities and has aggressively
expanded into the marine market and has expanded its European operations. The
Consumer Electronics Association, Forbes and Deloitte & Touche have all
recently recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the Cobra site
at http://www.cobra.com.
