LAS VEGAS, Oct. 30 /PRNewswire/ -- SEMA BOOTH # 10813 -- Sony's mobile
electronics display at the Specialty Equipment Market Association's (SEMA)
annual trade show will feature a head-turning lineup of custom built autos and
new audio products.
"This year our indoor and outdoor booths combine to make a magnificent
showcase of our best mobile products," said Mike Kahn, director of mobile
electronics at Sony Electronics. "With nearly 6,000 square feet of dedicated
space at the show, we're bringing our leadership in the 12-volt industry front
and center."
Pump up the Volume
To tie in with Sony's mobile audio theme of "Explosive Power for Explosive
Sound," the full line of Xplod(R) gear is being shown, ranging from the newly
released CDX-GT630UI head unit to a new lineup of ZR series amps.
Marine audio products will also be very visible, including the new
CDX-H910UI and CDX-M60UI head units. Featuring a rear USB connection for
iPod(R) players and supporting all of Sony's latest audio features, the new
head units make it easier for boaters to find and control their music on the
water.
Something Strange in the Neighborhood
As a tribute to the upcoming 25th Anniversary of the original theatrical
release of the blockbuster film "Ghostbusters," the original ECTO-1 vehicle
used in the 1984 movie will be on display.
Recently restored at Cinema Vehicle Services in North Hollywood, Calif.,
the ECTO-1 has been fully upgraded with Sony Xplod gear. The "ectomobile"
features Sony's slim series subwoofers, a DVD A/V system, iPod adapter, and
Sony marine amps and speakers. It also has a Sony MP3 player, 10-disc CD
changer and NV-U83T navigation system installed.
"A classic piece of film history, the ECTO-1 is truly one of a kind," Kahn
said. "The vehicle is perfect for showcasing all that we have to offer in
mobile A/V, as no other manufacturer can bring the excitement of new
technology and a blockbuster film to SEMA like Sony can."
The ECTO-1, Sony's Hip Hop Live tour truck and nine additional custom
models can all be found at the company's outdoor feature car booth #72005.
Cars with Attitude
Additionally, Sony's indoor showroom will spotlight four fully loaded
vehicles, each with its own style.
Showcasing his passion for exotic cars, John Wargo has restored a 1938
Chevy pickup truck. Credited with numerous feature and cover-vehicle
paintjobs, John and his team at The Custom Shop in Flanagan, Ill. spent nearly
18 months building the truck. The model boasts a Sony CDX-GT820IP head unit,
slim series amps and subwoofers, and a XVM-B62 video monitor. The pickup will
also feature GTX series speakers and a NV-U94T nav-u(TM) personal navigation
device.
A 1971 Plymouth Barracuda built by Mike Staveski will also be displayed in
the booth. Mike and his team at Time Machines, Inc in Hudson, Fla. have been
restoring and customizing street rods and muscle cars for over a decade.
Their past SEMA accolades include the Best GM and Best Chrysler Design awards.
The Barracuda at this year's show will feature Sony's MEX-BT5100 Bluetooth
head unit, slim series subs and amps, and GTX speakers. It is also equipped
with a Sony DVD player and video monitors, as well as a NV-U94T nav-u device.
Representing the ultimate in luxury sedan and hybrid power train
technology is a 2008 Lexus L600h. The car is one of two newer showcase
vehicles built by Jim Lewis of ProMotorsports, another past GM Design award
winner at SEMA. This vehicle has two slim series amps, a slim series sub, and
three pairs of GTX 2-way component speakers. To complement the cars
executive-style design, a Sony VAIO(R) laptop has also been installed.
A 2008 Infiniti G37 will also feature nearly all of Sony's newest
aftermarket audio and video equipment being released the first day of the SEMA
show.
Try It Before You Buy It
The nav-u Experience Center (located in booth #10813) will give attendees
an opportunity to see all the new features of Sony's navigation devices
firsthand, including Photo Viewer and Bluetooth(R) compatibility (with certain
Bluetooth enabled devices).
In this hands-on section of the booth, a Sony VAIO computer and
CyberShot(R) camera with Memory Stick media will be set up. Attendees will be
able to shoot and upload their own pictures to either a Sony NV-U94T or NV-U84
model.
Visitors will also have the ability to stream music and initiate
hands-free calling through use of a Sony MEX-BT5100 head unit and Bluetooth
enabled Sony Ericsson mobile phone. Both the NV-U94T and NV-U74T are being
used to highlight this unique feature.
The NV-U44 model is being showcased for its practical price of about $250
and its stylish design. Offered in a variety of colors, this model features
Dual View, Text to Speech, Photo Viewer and Gesture Command(TM).
About the Film
Ghostbusters, released in 1984, is one of Columbia Pictures' highest
grossing films, spawning a hit sequel in 1989 and three successful animated
television shows. Ghostbusters and its sequel grossed over $500 million
world-wide. Ghostbusters and Ghostbusters II, written by Dan Aykroyd and
Harold Ramis, produced and directed by Ivan Reitman, starred Bill Murray, Dan
Aykroyd, Harold Ramis and Ernie Hudson as ghost hunters for hire, cleaning up
Manhattan's buildings of slime-spewing spooks.
"GHOSTBUSTERS" and "GHOSTBUSTERS 2" movies (C) 1984, (C) 1989 Columbia
Pictures Industries, Inc. All rights reserved. "GHOSTBUSTERS" with the "GHOST
DESIGN" is a registered trademark of Columbia Pictures Industries, Inc.
