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SpyFu Kombat Sets the Stage for In-Depth SEM Match-Ups
 

Comparing rivals, SpyFu Kombat's visuals show where online competitors share strategies or leave others in their wake.

SCOTTSDALE, Ariz., Oct. 30 /PRNewswire/ -- Competitive research just got a whole lot more interesting. SpyFu Kombat's release today showcases website comparisons that had before been overlooked. The new feature from advantage-boosting outfit SpyFu turns a multiple-domain keyword query into an easy-to-read graphic.

With SpyFu Kombat, those looking for an online advantage can pose the question, what keywords do my competitors share?

The answer comes in an interactive Venn diagram. Now the new way to compare competitors includes at-a-glance features exposing big players vs. also-rans and obvious gaps in an advertiser's keyword collection. True to SpyFu capabilities, Kombat illustrates the differences for both paid ads and organic results.

Michael J. Roberts, SpyFu President, sees a growth opportunity for companies that had not before been served.

    "SpyFu Kombat's key differentiator is that we can weed out the gaps in
    your strategy, making it obvious where you're missing the boat.   Now
    you can see which keywords your competitors show up on and you don't.
    You stretch your ad dollar when it's clear which areas make the
    biggest impact."

It's all relative

Where SpyFu Kombat brings a twist is that it showcases differences in up to three websites, relative to each other. Wondering which competitor has the bigger chunk of words? SpyFu Kombat makes it obvious. Look at the larger circle on the chart.

The overlap of two competitors in their keyword lineup is where any serious third contender needs to be, too. SpyFu Kombat returns this valuable list of shared words in one click.

Since the heart of the project still lies in returning tremendous amounts of data, each domain's entire set of keywords remains in the familiar SpyFu format -- a full interactive list, exportable to Excel or .csv formats.

SpyFu Kombat takes the depth of original SpyFu and tips its hat to truths that SEM and SEO professionals know well. The value of a website's search strategy fluctuates with changes in the competition's plans.

SpyFu Kombat is available today at www.spyfu.com/kombat. Subscribers can stage an interactive comparison of up to three domains while free access provides a domain vs. domain review.

About SpyFu

Founded in 2006, SpyFu is a frequently-heralded resource designed to help online marketers understand their competition -- and take action. SpyFu compiles data from 125 million paid search ads and natural search results each month, providing subscribers with valuable information on their competition.

SpyFu is a division of Velocityscape, LLC, a privately held software products and services company based in Arizona. Founded by Michael J. Roberts in 1999, Velocityscape presents data extraction platforms that help businesses automate site navigation, submit data and move information from the Web to spreadsheets and databases.

For more information on SpyFu and SpyFu Kombat, visit www.SpyFu.com. For details on Velocityscape's other projects, visit www.Velocityscape.com.


SOURCE SpyFu