SEATTLE, Oct. 26 /PRNewswire/ -- Precor is pleased to announce that it has named Ascentium as its Agency of Record. The designation follows a year-long relationship with Ascentium that included launching the Precor eCommerce experience last November which exceeded sales goals by 500%.
Precor is one of the world's leading fitness equipment companies and is known for its record of innovation that includes the introduction of the first elliptical cross trainer
"We selected Ascentium as our Agency of Record because of their comprehensive understanding of our business goals as well as their unique combination of interactive, print and marketing strategy expertise," says Doug Johns, Global Marketing Director at Precor. "For consistency of message and efficiency of work we needed to consolidate from a 'constellation of agencies' to a single partner that could cover the bulk of our marketing efforts. The broad range of capabilities brought by Ascentium makes this consolidation possible."
"This is a very exciting partnership for us," says Alain Dias, Managing Partner and Executive Vice President at Ascentium. "Precor has a passion for creating a superior fitness experience--and we have a passion for creating exceptional user experiences across multiple channels. Combined, you create a total experience that associates the Precor brand with excellence and in a way that drives measurable business results."
As the Precor Agency of Record, Ascentium will manage the strategic planning and execution of all online and offline campaigns as well as retail point-of-sale and events. This is extraordinarily well-suited to Ascentium's range of services, which have expanded in the past few years to include a 360 degree view of marketing in both traditional and innovative channels.
MEDIA CONTACT
For additional information on Ascentium, contact the Ascentium Public Relations Office at pr@ascentium.com.
ABOUT ASCENTIUM
Ascentium is an integrated marketing agency that changes how brands engage the world. Listed on the Forrester Wave for top digital agencies in 2009, Ascentium continues to deliver work that inspires. To learn more, visit www.ascentium.com.
ABOUT PRECOR
Founded in the Seattle, Wash., area in 1980, Precor (www.precor.com) operates production, distribution and headquarters facilities near Seattle, with offices in the U.K., Germany, Benelux, Spain, France, Switzerland, Austria, Japan and China. Engineered to "move the way you do," Precor equipment sets the global standard for a fluid, natural, low-impact workout experience. Precor is a subsidiary of Amer Sports Corp. (www.amersports.com).
