BALTIMORE, Oct. 26 /PRNewswire/ -- IMRE, a full-service marketing agency, today announced the addition of four new clients to its Home & Building practice. The agency also hired an industry veteran to its highly regarded Home & Building marketing team and promoted three key associates.
IMRE will provide marketing and communication services for industry leaders Black & Decker®, the American Institute of Architects, Ames True Temper® and Nemetschek North America.
IMRE was named public relations agency of record for Black & Decker and its family of brands that includes Black & Decker®, DeWALT®, DELTA® and PORTER-CABLE®. Towson, Md.-based Black & Decker is a global leader in the manufacturing and sales of power tools and accessories, hardware and home improvement products.
"IMRE is well recognized within the industry as a leader in Home & Building marketing," said Terry Rakosky, vice president of brand marketing at Black & Decker. "And with a depth of team and strong category experience, we felt IMRE was the right partner to help champion our brands at Black & Decker."
IMRE will also handle all of the public relations efforts for the U.S. brands of Ames True Temper®, including Ames®, True Temper®, Hound Dog®, UnionTools®, Jackson®, Razor-Back® and Dynamic Design®. The Camp Hill, Pa.-based company manufactures and sells nonpowered lawn and garden tools and related products.
For Nemetschek North America, IMRE is providing marketing services to assist with the international launch of the Vectorworks® 2010 product line of design software. Columbia, Md.-based Nemetschek North America is a global leader in design technologies, including CAD software for the AEC, entertainment and landscape design industries.
No stranger to IMRE, the Washington, D.C.-based American Institute of Architects is now partnering with IMRE on a traditional and word of mouth marketing campaign to promote the launch of a new contract documents and forms resource designed for AIA members, as well as non-member architects, contractors, designers and building owners. Previously, IMRE worked with the organization on a successful 150(th) anniversary communications campaign. AIA is the professional organization for licensed architects providing advocacy, information and other resources.
With this growing client roster, IMRE has hired Jeff Williams, an industry veteran with more than 16 years of experience in the Home & Building industry. As account director at IMRE, Williams will lead Home & Building account teams and provide strategic counsel to clients including AIA and DAP.
Before joining IMRE, Williams spent 10 years leading corporate marketing for Weather Shield Manufacturing, Inc., a window and door manufacturer in Medford, Wis. He has also led marketing and advertising departments for the Benchmark Steel Doors and Air-Jet Venting System brands at General Products Co. in Fredericksburg, Va.
Additionally, IMRE hired Emily Rill as an account executive joining the Home & Building team. Rill comes to IMRE from Sandy Hillman Communications in Towson, Md.
Recognizing the strength and performance of its seasoned Home & Building team, IMRE also announced the promotion of Michael O'Mara to account director, Kristen Jones to account manager, and Christine Costa to senior account executive and sustainability practice leader.
"We are very excited to add these four industry leaders to our client portfolio," said Shawn Draper, partner and senior vice president of IMRE's Home & Building practice. "We are equally delighted to expand and strengthen our team with the additions of Jeff and Emily and recognize the important contributions of Mike, Kristen and Christine. Our IMRE team is leading the pack in Home & Building marketing today."
ABOUT IMRE
IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include John Deere, Beazer Homes, DAP, The American Institute of Architects and many clients with sustainability marketing needs. Our services include digital, advertising, marketing and public relations. For more information visit http://www.imrehb.com.
Eileen Coyne
IMRE
443-514-7803
eileenc@imre.com
