Marketing Drive Recognized by the Promotional Marketing Industry
Pernod Ricard work brings home awards from the industry's top competitions
NORWALK, Conn., Oct. 14 /PRNewswire/ -- Marketing Drive is proud to be part of the esteemed group of award recipients recognized at last week's Design of the Times and PRO Awards. "We are extremely pleased that our Pernod Ricard work was recognized by both competitions. It's our collaborative relationship with this industry leader that enables us to produce such award-worthy programs," said Ronnie Tucker, SVP Account Director for Marketing Drive.
The Kahlua 'Holiday Fit for Kings' motion display was awarded the GOLD by Design of the Times for Motion, Light or Sound Displays in the Liquor Store category. During the holidays, every liqueur brand is vying for coveted and limited floor and shelf space, and in order to secure prominent placement overwhelming retail support is needed. The displays for this program were extremely appealing and engaging, as well as solution-focused providing immeasurable value to the shopper.
In addition, the Malibu Holiday Gift Cartons received the SILVER from Design of the Times for Special Edition, Limited or Short Run in the Liquor Store category. For the holiday season, Malibu was delivered in attractive, colorful and distinctive gift boxes. These gift boxes wrapped the bottle and showcased Malibu as a fun and unique gifting option, and they also featured a flavor for all palettes increasing the collectability potential. Most importantly, the cartons cleverly functioned as automatic Point-of-Sale -- when placed on-shelf next to one another, the gift boxes took the shape of a colorful, attention-grabbing billboard.
The Kahlua "Holiday Fit for Kings" program was also awarded 2nd place for Best Use of P-O-P by the PRO Awards. The program included impactful, elegant and appetizing P-O-P/displays with recipe take-ones, as well as four gifting options at various price points. The program creative brought Kahlua's Mayan heritage to life in a premium and contemporary way.
Design of the Times
Judged by leading brand and retail marketers, the Design of the Times Awards Competition recognizes the retail industry's best displays and promotions.
PRO Awards
The PRO Awards, sponsored by PROMO Magazine, are the Gold Standard of recognition for top promotion marketing professionals.
About Marketing Drive
Marketing Drive (www.marketingdrive.com) is a leading promotional marketing agency, with the goal of helping clients' brands realize their full potential by identifying and realizing the 'incremental opportunity.' Unexpected insights are uncovered and creatively translated into relevant and valuable promotional activity that stimulates the desired behavioral change. Marketing Drive is proud to partner with such notable clients as: Dannon; Kmart; New Balance; Novartis Consumer Health; Pernod Ricard; and the US Environmental Protection Agency. A member of the RiverNorth Group.
