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Jim Beam(R) Surftag(R) Competition Makes U.S. Debut on the California Coast
 
Boardriding teams vie for cash prizes and 'No. 1 Surf Club in California' title in relay contest

OCEANSIDE, Calif., Oct. 5 /PRNewswire/ --

    WHAT:   Teams of local surfers will hit the waves off Oceanside on Oct. 11
            in the first Jim Beam(R) Surftag(R) U.S. National Series. In the
            relay competition, each surfer must catch three waves and then
            return to the beach to tag the next team member.

            Sunday, Oct. 11 will be the last of three qualifying rounds held
            on different Southern California beaches in the past month. Jim
            Beam(R) Surftag(R) will award $25,000 in cash prizes throughout
            the series. In addition to competing for cash, teams will vie for
            the opportunity to advance to the championship round in November
            and claim the title of "No. 1 Surf Club in California."

    WHY:    Jim Beam(R), the world's No. 1-selling Bourbon, supports surfers
            around the globe. Jim Beam(R) Surftag(R) started in Australia in
            2001 and has grown into the country's largest team boardriding
            competition. The U.S. version will attract dozens of competitors
            and crowds of fans to each venue along the California coastline.

    PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
         -- Teams of local surfers hitting the waves for the relay competition
         -- Representatives available from Jim Beam(R), IMG Sports &
            Entertainment and Global Surftag

    WHEN:   8 a.m. on Sunday, Oct. 11, 2009 - Qualifier 3

    WHERE:  Oceanside Harbor Beach
            Harbor Drive South
            Oceanside, CA

    UPCOMING COMPETITION:
            Championship - Nov. 13-14 in Huntington Beach, CA at the Pier

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2009 James B. Beam Distilling Co., Clermont, KY.


SOURCE Jim Beam