Lois Paul & Partners Adds Another Market Leader With Avocent Win
Global Leader in IT Operations Management Taps LP&P to Drive Brand Awareness
BOSTON and AUSTIN, Texas, Oct. 5 /PRNewswire/ -- Lois Paul & Partners (LP&P) LLC, a provider of strategic communications services uniquely designed to achieve the business goals of technology, clean energy and life science companies, today announced the addition of Avocent to its roster of leading technology clients. Avocent hired LP&P as its agency of record to broaden its corporate visibility and strengthen brand awareness among CXO purchasers of IT. Avocent is a global provider of IT infrastructure management solutions for enterprise data centers, small to medium-sized businesses and branch offices.
"We were looking for an agency who has a proven track record in our market; a partner who understands our technologies and can differentiate us from our competition, and LP&P fit the bill," said Arlena Jackson, corporate global public relations manager at Avocent. "The strong match between LP&P's industry experience and our PR goals is a strategic asset to us. Our LP&P team has already utilized its key industry relationships to deliver immediate results."
"Avocent is a very interesting company with a unique history and business opportunity. We're anxious to help them achieve their business objectives, one of which is to expand market leadership," said Lois Paul, president and founder, Lois Paul & Partners. "Already, our team has gelled with Avocent to establish a strong foundation we can build on to deliver quantifiable results."
About Lois Paul & Partners
Founded in 1986, Lois Paul & Partners is a leading, national strategic communications agency that provides public relations services to technology, clean energy and life sciences companies. LP&P's goal is to be a strategic, high-value partner for our clients. Our difference is evident in the depth and breadth of the agency's collective senior management, market knowledge, industry contacts and expertise. LP&P delivers effective PR programs that help solve business problems, overcome competitive issues and capitalize on market opportunities. To learn more about LP&P visit our Blog at http://loispaul.typepad.com
About Avocent
Avocent delivers IT operations management solutions that reduce operating costs, simplify management, and increase the availability of critical IT environments 24/7 via integrated, centralized software. LANDesk delivers cost-effective systems, security, and process management solutions that help IT teams automate and simplify the management of desktops, servers, and mobile devices. With long-standing partner relationships and solutions successfully deployed at leading enterprises worldwide, LANDesk continues to deliver rapid innovation and time to value to help organizations achieve their business objectives. Additional information is available at www.landesk.com.
