Playboy Enterprises Names Scott Liss Regional Advertising Sales Manager for the Midwest
CHICAGO, Oct. 2 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced the appointment of Scott Liss to the position of Midwest advertising sales manager for Playboy magazine and Playboy.com. Liss is responsible for the day-to-day growth and leadership of advertising sales in the Midwestern region. He reports to John Lumpkin, division vice president and associate publisher, and is based in the Company's Chicago headquarters.
Liss most recently served as the national advertising director at Meredith Publishing's ReadyMade magazine where he oversaw the print and digital entities and spearheaded programs with the South By Southwest and Pitchfork Music Festivals. His experience also includes working as the director of new business at WPP's TRU (Teen Research Unlimited) where he oversaw sales and marketing for the United States and Global Twenty-Something studies. Prior to that, he spent seven years at Entertainment Weekly building and selling advertising, as well as Oscar, Emmy, and Sundance packages, to clients such as Citibank, AT&T, and Anheuser-Busch.
"Scott's depth of experience across diverse media platforms will be an enormous asset to our Ad Sales Group," said Lou Mohn, SVP Publisher and General Manager. "He brings a wealth of business and expertise to Playboy, which will benefit the company greatly as we continue our global expansion as the number one entertainment and lifestyle magazine and site for men."
Liss is a graduate of Northern Illinois University with a Bachelor of Arts degree in Business Communications.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 150 countries on a wide range of consumer products, entertainment locations and retail stores.
