ParadyszMatera Names Rob Stagno as President, Paradysz Analytics
Rob Stagno. (PRNewsFoto/ParadyszMatera)
NEW YORK AND MINNEAPOLIS, NY AND MN UNITED STATES
NEW YORK and MINNEAPOLIS, Sept. 30 /PRNewswire/ -- ParadyszMatera, a leading direct marketing customer acquisition firm, has named Rob Stagno as the president of Paradysz Analytics, effective Oct. 1. Stagno will lead the growth of the company's data services, MergeScience(TM) data processing and Modelytics suite of modeling applications.
Stagno's role is a new position for the company. He previously managed marketing communications and CRM as a general manager at Microsoft and has held various senior-level direct marketing positions at IBM and Publisher's Clearing House.
"We're excited to have Rob as a member of our leadership team. This is a time of growth for our company through the enhancement of our clients' direct marketing programs, driven by improved data and analytics," said Michael Cousineau, co-CEO. "Rob brings both a client perspective and a strong background in data analytics, and his experience is an added element to our long-term success as our industry evolves."
"ParadyszMatera has a reputation for innovation and a strong focus on client service. We can help our clients be more successful by expanding our offerings in the analytics space," Stagno said. "As a part of the team, we are committed to continued innovation and market leadership."
In addition to his professional experience, Stagno serves on the board of the Direct Marketing Educational Foundation (DMEF), received a bachelor's degree in marketing from the State University of New York (SUNY) College at Plattsburgh and earned his master's degree in business administration at Adelphi University.
About ParadyszMatera
Founded in 1990, ParadyszMatera Inc. is a marketing services company providing customer acquisition and demand-development services to consumer and B2B businesses through its offline and online units. Supported by a suite of proprietary audience development and analytical technologies and tools, campaign management, and planning software, the company works with leading US-based brands across multiple industries including retail, charitable causes, publishing, insurance, financial, and consumer products and services. For more information about ParadyszMatera, visit www.paradyszmatera.com.
