Discover the 'Gems' of Renaissance - A Global Portfolio of Lifestyle Hotels
Renaissance Paris Arc de Triomphe Hotel - www.renaissanceHotels.com. (PRNewsFoto/Renaissance Hotels & Resorts)
NEW YORK, NY UNITED STATES
Renaissance New York Hotel 57 - www.renaissanceHotels.com. (PRNewsFoto/Renaissance Hotels & Resorts)
NEW YORK, NY UNITED STATES
Paris and New York Openings Launch Brand's New Look and Feel
NEW YORK, Sept. 17 /PRNewswire/ -- The debut of two new hotels in two iconic cities - the Renaissance Paris Arc de Triomphe and the Renaissance New York Hotel 57 - are charting a bold new image for the Renaissance Hotels & Resorts global lifestyle brand. "With more than a $2 billion infusion in hotel renovations by our owners and franchisees and a new brand team in place, Renaissance is now positioned to be the first truly global lifestyle brand in the Marriott portfolio," said Tina Edmundson, senior vice president lifestyle brands and Renaissance operations.
The breakthrough simultaneous launch event today in Paris and New York will feature live performances by cutting-edge British singer/songwriter Mr. Hudson in New York and indie rocker Santigold in Paris. "This incredible celebration and these artists speak to the Renaissance brand's deep belief in helping guests discover moments that transcend the every day," said Edmundson.
The Renaissance experience and its new modern brand identity launches today with these two events and a brand new web portal for the collection of 140 gems in 28 countries around the world. The new website, www.renaissancehotels.com, uses storytelling and experiential packages and promotions celebrating the uniqueness and rich travel experiences at each hotel and location.
"The Renaissance experience appeals to guests who want to discover something new with each and every stay. Our guests are current and in-the-know. They are passionate about travel, architecture and history, and they want a hotel experience that allows them to get the most from a trip -- to discover the unique character of their destination," said Edmundson.
New brand elements include:
New hotels: Every stay offers guests a unique point of view and different perspective, whether at one of Renaissance's historic icons or ultra-modern hotels. Renaissance Hotels & Resorts continues to add to its portfolio with a pipeline of 24 hotels opening over the next three years. These properties include the Renaissance Palm Springs Hotel, the Renaissance Malmo Hotel in Sweden, the Renaissance Doha City Center Hotel in United Arab Emirates, the Renaissance St. Pancras Hotel in London and the Renaissance Bangkok Ratchaprasong Hotel in Thailand.
New visual identity: The Renaissance Hotels & Resorts identity, including the logo, has dramatically changed, providing new visual cues to bring the brand in line with the updated hotel experience. The new visual identity of the brand is modern and simple and the new logo represents a cleaner more modern typography, while keeping the "R" icon as a singular nod to the historical side of the brand.
RenaissanceHotels.com: The new Renaissance Hotels & Resorts web portal is now not only visually striking but offers a robust Renaissance experience for guests encouraging discovery about both the destination and hotel.
Renaissance Chic: The Renaissance design point of view is current, compelling and always inspiring. From imaginative menus to eye-catching decor to luxurious cotton-rich linens, it is all about stimulating the senses.
New retail strategy: The new www.CollectRenaissance.com will launch this fall allowing guests to take Renaissance style home.
New food & beverage strategy: Restaurants at Renaissance are developed to appeal to local clientele as well as guests. Our hotels deliver "indigenous" food & beverage, offering quintessentially local food at the hotels.
New partnerships: Renaissance has strategically aligned itself with like-minded brands including the new car-share program Hertz Connect, Absolut Vodka, Jack Spade and Strida Bike.
As part of the celebration, Renaissance New York Hotel 57 and Renaissance Paris Arc de Triomphe are also hosting a silent auction to benefit Kiva.org, a non-profit organization that is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. Kiva's mission is to connect people through lending for the sake of alleviating poverty. The silent auction attempts to honor Renaissance Hotel 57's origins as a hotel for women and later as a shelter for women by benefiting Kiva.org, whose entrepreneur base is 83% women working to pull their families out of poverty. Invited guests in New York City will be able to bid on an incredible Renaissance discovery package -- New Year's Eve in New York City including 3 night stay at the Renaissance New York Hotel Times Square plus front row seats to the festivities in Times Square at Two Times Square restaurant and Renaissance partner offerings including Strida foldable bikes and Connect by Hertz weekend getaway cars. In Paris, invited guests will be able to bid on an incredible weekend getaway at the Renaissance Paris Arc de Triomphe including 2 night stay and tasting experience at the hotel's restaurant Makassar.
RENAISSANCE HOTELS & RESORTS is an upscale brand with more than 140 properties in 28 countries that speaks to passionate travelers in search of authentic local discoveries when traveling for business or leisure. Renaissance Hotels & Resorts has recently welcomed several new "gems" to its global collection - the ultra-modern Renaissance Paris Arc de Triomphe Hotel, the chic Renaissance New York Hotel 57 in Manhattan and the beautifully restored historic Eden Roc, a Renaissance Beach Resort and Spa in Miami, Florida. These hotels join a rich portfolio defined by distinctive and well-known icons such as the Renaissance Mayflower Hotel, the Blackstone Renaissance Hotel in Chicago, the Shelbourne Dublin Renaissance and the Renaissance Beijing. All Renaissance hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
The pipeline of 24 Renaissance hotels opening over the next three years is a "forward looking statement" within the meaning of federal securities laws, and is subject to a number of risks and uncertainties, including those described in Marriott International, Inc.'s filings with the Securities and Exchange Commission, which could cause actual future openings to be different than expected.
