Jive Delivers New Solution to Channel the River of Social Conversation, Turning Insights into Action
Jive Market Engagement Solution Enables Organizations to Listen, Measure, Share and Engage In the 'Big Conversations' Occurring In the Social Web
PORTLAND, Ore., Sept. 15 /PRNewswire/ --
Company News
Jive, the Social Business Software leader, today announced Jive Market Engagement, a new solution that combines the power of social media monitoring with Social Business Software for the first time.
Jive's Market Engagement Solution helps organizations implement a broad, unified social media strategy to participate in productive conversations with customers that build loyalty, drive engagement and increase revenue. The new solution enables brands to easily socialize key observations from Twitter, Facebook, blogs, and other online sources to move faster in the moment of pain or the moment of opportunity.
While a small percentage of organizations use monitoring tools, most companies rely on a patchwork of alerts, people, and email to stay on top of conversations. While these approaches may help organizations listen in on the river of conversations occurring across the social web, they certainly don't allow companies to measure, share and engage with insights in a productive and timely way.
For the first time, organizations can listen, measure, engage and share insights using Jive Market Engagement to identify real-time issues, collaborate more quickly with a broader set of colleagues internally and ultimately more quickly and authentically engage in active dialogues with customers and influencers.
Solution Highlights
The Jive Market Engagement Solution is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. The solution provides organizations a foundation to build a comprehensive social media strategy:
Marketing teams use an integrated social media monitoring platform powered by Radian6 to listen across the social web for real-time dialogue about and around a brand. The monitoring platform locates discussions about an organization on blog posts, videos and photos, forums, mainstream online news, and micromedia like FriendFeed and Twitter.
Using these findings, the right people can come together instantly in a secure area, what Jive calls a "Market Space," to take action in that moment of pain or opportunity. In addition to the observations from the monitoring platform, users can bring in observations from individual tweets, blogs, or other media into the Market Space. This "war room" environment allows for rapid decision-making from the right people within the organization.
These observations are then consolidated into market summary reports, what Jive calls "Viewpoints." Viewpoints can be shared broadly within an organization to foster collaboration and to develop and implement appropriate responses. Jive Market Engagement also provides the ability to analyze the effectiveness of those responses.
Jive Commentary
"'Are we next?' is the question many companies are asking, wondering if and when their next brand disconnect will make its way to the social web," said Ben Kiker, CMO of Jive Software. "While organizations understand that these disconnects will occur, they want to move faster in the moment of pain or the moment of opportunity. We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners."
"Listening and engaging in meaningful dialogue with customers both on our site and in social media outlets like Facebook, YouTube and Twitter helps National Instruments provide quality support, improve products, and build loyalty," said Deirdre Walsh, community and social media manager at National Instruments. "Jive SBS, combined with the Radian6 social media monitoring tool, will help teams manage these conversations and ensure accurate, real-time responses."
Note: Deirdre Walsh of National Instruments will be presenting at JiveWorld on the company's experience of using the Jive Social Business Software. Click here for more information.
Product Availability
Jive's Market Engagement Solution is available now for existing and new Jive customers as a service to build cloud-based communities. Click here for more information.
Jive frees people to engage in open, natural business conversations and workflows that typically are trapped inside of emails, phone calls or meetings. As the leading enterprise-class suite of SBS applications for Global 2000 companies and governments, Jive's collaboration software and community software solutions are the first to effectively manage employees, customers, and partners on a unified platform built for tens of thousands of users and millions of page views.
