SHS Named Smashburger's Wichita and Tulsa Agency of Record
WICHITA, Kan., Sept. 14 /PRNewswire/ -- Smashburger, a fast-casual "better burger" restaurant, has named Sullivan Higdon & Sink (SHS) as its public relations agency of record for the Wichita and Tulsa markets. The Denver-based company has been selected as a 2009 Hot Concepts! winner by Nation's Restaurant News.
SHS will manage Smashburger's day-to-day communications and marketing efforts in Wichita and Tulsa. Wichita's Smashburger opened in December 2008, and the Derby location opened in May 2009. Tulsa also has two locations, which opened in June and September of 2009.
Smashburger features fresh, never frozen 100 percent Angus beef, which is smashed, seared and seasoned on the grill to seal in its delicious juicy flavor. The rapidly growing company now includes more than 30 restaurants across six states.
Although Smashburger is known for its savory burgers, the restaurant also serves Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary- and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Haagen-Dazs(R) shakes and root beer floats.
"Working with a company like Smashburger that is differentiating itself in the better burger category is a natural fit for SHS," said Tom Bertels, SHS managing partner. "Our experience with restaurant promotion and food marketing makes connecting with burger lovers even more fun."
The Smashburger account will be managed out of the SHS Wichita office.
About Smashburger
Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both company and joint-venture partner stores. The company has sold franchise agreements that will total more than 200 locations over the next five years. The company, joint venture and franchise development deals are part of Smashburger's plan to open 500 plus restaurants across the country, 30 to 60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News. To learn more, visit www.smashburger.com.
