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More Than Half of All Parties Say President's Health Care Speech Was 'Somewhat' or 'Extremely Effective'

  HCD Research Logo. (PRNewsFoto/HCD Research)

FLEMINGTON, NJ UNITED STATES
 
- Speech significantly improves perceptions of plan among Democrats -

FLEMINGTON, N.J., Sept. 10 /PRNewswire/ -- A new national media study among 951 viewers of President Barack Obama's speech to Congress in which he focused on his plan for health care reform revealed that more than half of all political parties reported that the speech was "somewhat or extremely effective."

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research last night among self-reported Republicans, Democrats and Independents to obtain their perceptions of President Obama's speech focusing on U.S. health care reform. To view detailed results go to: www.mediacurves.com.

The study also revealed that the majority of Democrats reported that they have a better perception of health care reform after viewing Obama's speech, while Republicans' perceptions were relatively unchanged and Independents were split on their reactions to the speech.

Among the findings:

Please indicate how effective you think President Obama's speech was this evening.

                                    Democrats     Republicans     Independents
                                    ---------     -----------     ------------
    Extremely effective                 49%            9%              27%
    -------------------                 --             -               --
    Somewhat effective                  42%           43%              46%
    ------------------                  --            --               --
    Not at all effective                 9%           49%              27%
    --------------------                 -            --               --

Has President Obama's speech this evening changed your perception of the current plan for health care reform?

                                   Democrats     Republicans     Independents
                                   ---------     -----------     ------------
    Yes, for the better               63%            20%              35%
    -------------------               --             --               --
    Yes, for the worse                 6%            25%              14%
    ------------------                 -             --               --
    No change                         32%            55%              51%
    ---------                         --             --               --

HCD Research, is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).

SOURCE HCD Research