Hubspan Retains MWW Group to Spearhead Public Relations
Leading Provider of Business Integration Solutions Hires MWW Group to Implement National Media Relations, Executive Branding and Awards Initiatives
SEATTLE, Sept. 9 /PRNewswire/ --MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it has been retained by Hubspan, a leading provider of business integration solutions. MWW Group's Northern Pacific offices in Seattle and San Francisco will execute an aggressive campaign to build and reinforce Hubspan's leadership position in the business integration and software-as-a-service (SaaS) industries. The communications program will focus on strengthening brand awareness across the integration market and in key verticals, such as e-commerce, information technology, manufacturing and financial services, through a multi-layered campaign that includes strategic media relations and executive branding.
"Hubspan has a terrific story to tell, particularly with its recently announced partnership with IBM. Our PR campaign's focus is to further this momentum by leveraging the media to help continue to build the Hubspan brand and increase awareness across each of its key business categories," said Michael W. Kempner, president and CEO of MWW Group.
MWW Group will work to build Hubspan's corporate reputation as the leader in integration solutions for companies of all sizes, from Fortune 100 to small and medium enterprises. MWW Group will leverage its expertise in financial services, information technology and e-commerce to position Hubspan as a thought leader in these sectors.
"MWW Group offers a compelling blend of expertise and knowledge for our key markets and target industries," said Margaret Dawson, VP of Marketing, Hubspan. "We look forward to their ideas and input as we continue to build brand awareness and growth for Hubspan's business integration solutions."
About Hubspan Inc.
Hubspan is the leading provider of business integration solutions, helping companies automate business processes and provide strong collaboration among internal and external communities. Hubspan's SaaS integration platform is cost-effective, scalable and reliable. With its any-to-any connections, Hubspan ensures seamless interoperability across systems, applications, and protocols. Thousands of companies worldwide, from small and medium enterprises to Fortune 500 companies, successfully use the Hubspan platform every day to achieve stronger business collaboration and automation. For more information, go to www.hubspan.com.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. . . and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
