Bounty Parenting Club Launches View on Demand 'How to Breastfeed' Video
LONDON, September 7 /PRNewswire/ -- Bounty, the UK's favourite parenting
club, today launches a 4 minute 'How to Breastfeed' online video clip to help
expectant and new mums take a real life, close up peek at how a baby 'latches
on' to the breast when feeding.
To view the Multimedia News Release, please click:
Breastfeeding is the healthiest and most natural way to feed a baby, yet
research by http://www.bounty.com has found that mums' intentions to
breastfeed before the birth versus the reality when the baby is born are very
different: During pregnancy one-in-two mums (49%) said they intended to only
breastfeed, but in reality the actual number that solely breastfed dropped by
half (to 25%).
Before the birth of their baby, nearly three-quarters (73%) of women
admitted to never being close enough in real life to a friend or family
member to see how a baby 'latches on' to the breast, yet this is probably the
simplest way for mums to learn the technique instead of following diagrams in
leaflets, advice in books and mimicking with dolls and teddies in ante-natal
classes.
Bounty Parenting Spokesperson, Faye Mingo said; "Whilst there is lots of
breastfeeding advice offered to new and expectant mums, some cannot access
the information and support they need at exactly the right time. This video
clip is not designed to replace health professional support, but simply acts
as a useful refresher to help remind new mums of the 'latching on' technique
through looking, learning and listening at anytime of day or night.
