Homex Receives Silver Award for Marketing Campaign Effectiveness
CULIACAN, Mexico, Sept. 2 /PRNewswire-FirstCall/ -- Desarrolladora Homex,
S.A.B. de C.V. (Homex) (NYSE: HXM, BMV: HOMEX), a leading homebuilder in
Mexico, received a silver EFFIE award for effectiveness in a marketing
campaign. The EFFIE awards, one of the most important communication awards in
the country, are supported by the Mexican Association of Publicity Agencies
(AMAP).
Homex was the only homebuilding company to be recognized during this
year's awards, receiving the silver award for the effectiveness of its "Homex
es Tu Casa" television program. The weekly television program aims to educate
viewers about important home ownership topics including mortgage products, the
benefits of homeownership, and the performance of mortgage interest rates in
Mexico, while also showing the Company's product offering. Homex emphasized
the once in a lifetime opportunity that buying a home represents as well as
the quality of life that homeowners can enjoy by becoming members of a
successful Homex community.
"We were honored to be recognized for our effective marketing campaigns,
which are an important part of our overall strategy to be a leader in the
homebuilding industry through the use of innovation," said Gerardo de Nicolas,
Chief Executive Officer of Homex. "Homex has always strived to be a pioneer in
the homebuilding industry by not only using innovative construction technology
but by also improving our marketing efforts to increase our brand recognition,
and ultimately increasing our market share in a very fragmented industry.
Homex is focused on maintaining its leadership in the industry by providing
education to consumers and the best service and products to our customers."
The 10th annual EFFIE Awards evaluated 139 campaigns from 42 different
agencies. Among the nominees were companies such as PepsiCo Mexico, Nestle
Mexico, Procter & Gamble, Telmex, and Walmex. An experienced team of 162
judges was responsible for reviewing the nominations and selecting winners.
About Homex
Desarrolladora Homex, S.A.B. de C.V. (NYSE: HXM, BMV: HOMEX) is a leading,
vertically integrated home development company focused on affordable
entry-level and middle-income housing in Mexico. It is one of the most
geographically diverse homebuilders in the country. Homex has a leading
position in the top four markets in Mexico and is the largest home builder in
Mexico, based on revenues, number of homes sold and net income.
For additional corporate information, please visit the Company's web site
at: www.homex.com.mx
