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Lands' End Introduces Eco-friendly Backpacks and Lunch Boxes

  Lands' End Eco-friendly Backpack and Lunch Box Collection. (PRNewsFoto/Lands' End)

DODGEVILLE, WI UNITED STATES
  Lands' End (PRNewsFoto/Lands' End)

DODGEVILLE, WI UNITED STATES
 
New Product Line Made From Recycled Plastic Bottles

DODGEVILLE, Wis., Aug. 25 /PRNewswire/ -- Looking for a lesson in recycling? Look no further than the new line of Eco-friendly backpacks, messenger bags and lunch boxes from Lands' End. Each item in the new Eco-friendly collection is made of recycled fabric created from discarded plastic bottles. Lands' End is introducing the new line to kids and college students alike just in time for the start of the new school year.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090825/CG66105)

(Logo:http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO)

"At Lands' End, we always look for ways to develop new and innovative products that our customers will value and appreciate," said Shannon Lelouch, director of product development at Lands' End. "The new Eco-friendly collection offers a perfect combination of green innovation, performance and functionality. It's a great green choice for any age."

The new Eco-friendly line offers green credibility without sacrificing performance and function. The 600-denier ripstop polyester is the toughest fabric used in Lands' End packs and will hold up to all the rigors of a long school year, plus day hikes and camping. Through an innovative process, plastic bottles are recycled into "threads" and woven into a polyester fabric. A crosshatch, ripstop weave reinforces the fabric's strength and makes products in the Eco-friendly line exceptionally durable.

Lands' End Eco-friendly Product Line-Up

There are six new products in the Eco-friendly line-up from Lands' End.

  • Lands' End Eco-friendly Backpack ($49.50) - This new backpack is available in seven nature-inspired colors. Sized for ages ten and up, this classic pack features a laptop sleeve to fit a 15" computer, cell phone/MP3 player pocket on the shoulder strap and an organizer panel to keep school supplies straight.
  • Lands' End Eco-friendly Lunch Pack ($29.50) - The innovative two-piece lunch pack design features a lunch box and detachable drink holder. Both can be simply attached to the Eco-friendly backpack and come in colors to coordinate with the backpack.
  • Lands' End Eco-friendly Messenger Bag ($49.50) - Useful features include an organizer panel to keep school supplies straight, a side mesh water bottle pocket, and a padded laptop sleeve that fits a 15" laptop. A zippered pocket on the flap lets you store quick-access items easily.
  • Lands' End Eco-friendly Deluxe Backpack ($99.50) - Rugged and ready for an adventure, the deluxe backpack has all of the great features of the classic pack with added sternum strap and hip belt for more comfortable carrying.
  • Lands' End Wheeled Eco-friendly All-In-One ($129.50) - Perfect for weekend travels, the all-in-one upright features a padded laptop pocket and plenty of room for several days worth of clothing. Plus, it's sized to meet carry-on requirements for most airlines.
  • Lands' End Eco-friendly Tote ($24.50) - Great and green for toting around town or grabbing a few groceries. The zip-top closure keeps everything secure while handy inside and outside pockets are great for small essentials. Available in eight, nature-inspired colors.

About Lands' End

Lands' End(R) is one of the world's largest retailers of clothing for the family. In addition, Lands' End offers an innovative collection of fine quality goods for the home. Lands' End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.(R)


SOURCE Lands' End