Roma, Jane's Former Spanx Merchandiser Leaps From Footless to Feet
ATLANTA, Aug. 19 /PRNewswire/ -- This month Atlanta's footless pantyhose Product Merchandiser launched her new footwear collection, Roma, Jane. Alison Newton formerly of Atlanta based Spanx has ventured out on her own following her life long dream to create a beautiful, sexy and luxuriously comfortable footwear collection.
Roma, Jane launched this month at New York's FFaNY show. Buyers from Saks Fifth Avenue, Nordstrom, and several high-end boutiques graced her suite with their presence, praise and support during the debut of Alison's collection. Her designs incorporate life-changing soles offering women luxuriously comfortable shoes with a sexy sophisticated style that instantly entices a woman's inner vixen to come out and play.
Her gorgeous handcrafted creations are made exclusively in Italy striking the perfect balance between sexy and sensibility. The collection offers sandals, flats, pumps, platforms, wedges, stilettos and more. "Roma, Jane's comfort sole is precisely engineered to cushion your foot every step of the day, giving you plush all-day comfort with a sense of style like never before," says Creator and Founder Alison Newton.
Each pair of the Roma, Jane collection tells a different story and has a unique name, inspired by the influential women in Alison's life.
The Turner, Loney style describes the story of her parents first date - Love at first sight. Slipping into your shoes as butterflies flutter, you hear the doorbell ring. Choosing the right pair threw off your touch-up time line but in an instant and with a quick lip pucker, you're ready to go. As you saunter down the stairs, see him for the first time and feel the shyness slip away, you thank your lucky Loney's that these shoes help the true you shine through.
"When Alison first approached me about this line I was intrigued, says Martha Henson, also formerly with Spanx and a shoe lover, "I had never been able to find a shoe that met my needs of being both comfortable and sexy at the same time. I had tried other upscale designs with the famous athletic company soles - but again found discomfort after only a few moments on my feet, in Roma, Jane's the shoes are not only beautiful they're comfortable too."
Captivated by the elegance of stilettos and the confidence she radiates when she's five inches off the ground. She finds her sole: that inner vixen buried deep within, waiting to be let out. "Today is the day to start dressing feet first!" Alison remarks.
The Roma, Jane collection will be sold in high end department stores and upscale boutiques, as well as many other fine shoe specialty shops beginning Spring 2010.
To view photos of the Roma, Jane collection visit: www.romajane.com
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