Ryla Selects High-Tech BtoB PR Firm Arketi Group as Public Relations Agency of Record
Arketi to Engage in Aggressive Thought Leadership, Media Relations Efforts for Ryla
ATLANTA, Aug. 10 /PRNewswire/ -- High-tech business-to-business (BtoB) public relations and marketing firm Arketi Group (www.arketi.com) announced it has been selected by Ryla Inc., a leading domestic provider of contact center solutions, to spearhead an aggressive media relations and thought leadership campaign for the company.
In addition to providing public relations counsel, Arketi is aiding Ryla with several branding and marketing projects, including supporting the company's recent sponsorship of the 2009 Gartner Outsourcing & Vendor Management Summit.
"We needed a firm that could help us build our image through targeted PR and, simultaneously, had the expertise to deliver and execute top-tier marketing counsel," said Mark Wilson, founder, president and CEO of Ryla. "We have been extremely pleased with the results Arketi has already generated, and look forward to building on our successful partnership."
Founded in 2001, Ryla provides customer care and contact center solutions to Fortune 500 and government agencies. The company's offerings are 100 percent domestically based. In addition to Atlanta, the company recently opened a regional facility outside of Mobile, AL. to handle its growth and provide geographic diversity. Ryla is ranked as one of the fastest growing private companies in the nation by Inc. magazine and nationally recognized as a top workplace.
"Ryla's senior leadership team is driving a host of innovative customer service and internal programs that are resulting in phenomenal business growth," said Jacqueline Parker, vice president of Arketi Group. "We look forward to helping Ryla expand its presence in the marketplace and build on the momentum the company has already achieved."
About Ryla
Ryla Inc. is a leading domestic provider of value-added customer contact services for Fortune 500 companies, government agencies and nonprofit organizations requiring Excellent Interactions Every Time (SM). Domestically focused, Ryla delivers a range of customized customer contact services, including inbound customer care, tech support, help desk, outbound data collection, surveys, automated messaging, retention programs and back office process support. Additionally, Ryla specializes in delivering on-demand, project-based solutions requiring quick ramp-up for crisis response, seasonal retail and political needs - a growing niche in the contact center industry for which there are few providers. Through its "small yet big" approach, Ryla offers the flexibility of a small company with the capabilities of a large company. For more information, visit www.ryla.com.
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Inovis, OB10, Premier Logic and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
