Michigan Firm Signs On with Agency New Business, Brand Building Group
CINCINNATI, Aug. 10 /PRNewswire/ -- Does your advertising agency know the main traits clients seek when hiring an agency? Michigan based advertising agency Driven (www.drivensolutionsinc.com) does - and will now act upon that information after forging a strategic marketing partnership with agency new business and branding firm RSW/US, giving them a clear and distinctive competitive advantage.
According to Driven principal Kevin Woods, his agency is focused on the growth and success of their existing clients, which often times means the branding, promotions and lead generation of the firm itself take a backseat. "Like most other agencies, we are the classic case of the cobbler's children having no shoes. Our focus and our energies remain diligently on our clients, and we are proud of our work and our organic growth. But, it's time to look at our future growth from a fresh perspective. Through RSW/US, we can do that without sacrificing a moment of focus on the core objectives of our own clientele."
RSW's managing director Mark Sneider lauded Woods for his forward thinking decision to focus on the core competencies of the agency, while enabling RSW to assist in driving not only more leads, but the right leads. "All clients aren't right for all agencies," Sneider says. "When you look at the RSW 2009 Client's Perspective Report (www.rswus.com/surveys/index.php), it is filled with information on specifically what clients are looking for from their agencies and we look forward to bringing that expertise, focus and firepower to bear for the competitive edge of our clients, including Driven.
"So often, I see agencies with no differentiating quality between themselves and other groups because their focus is solely on their clients - which is good, but an agency must be in business to do business," Sneider added. His agency represents dozens of creative and advertising firms across the United States and Canada.
About Driven
With offices in Royal Oak, Michigan, Driven is a full service agency with a broad range of experience and a history of award winning and market moving work. More information can be accessed at www.drivensolutionsinc.com or by calling 248.548.3393.
About RSW/US
RSW/US is an agency new business, lead generation firm that operates like a virtual new business development group. More information can be accessed at: www.rswus.com or by calling 513.559.3101. Sneider can be contacted at mark@rswus.com.
