DEARBORN, Mich., Aug. 5 /PRNewswire-FirstCall/ --
Ford's sustainable paint technology offers greener, global shade
It sounds so simple. Three layers of paint - primer, base and enamel - are applied continuously, one after another, without manual intervention and while each layer is still wet. But it's not that simple. It's actually groundbreaking. In fact, the process, combined with new paint formulations, eliminations of old equipment and increased line speed, is bringing Ford Motor Company to the forefront of paint technology. Not only does Ford's new 3-Wet paint process offer superior paint quality, it's created with fewer pollutants and at less expense. That's why the company is taking it global. more...
Marcey Evans | mevans13@ford.com | 313.322.9211
New chapter begins as 2010 Taurus begins production, earns IIHS Top Safety Pick
The all-new 2010 Ford Taurus came off the line this week at the Chicago Assembly Plant, which has been retooled and redesigned to build the stylish, highly anticipated sedan. Part of the redesign included using specially programmed key fobs that require operators to confirm correct assembly of the vehicle parts; onboard diagnostics and tracking systems that scan the cars as they travel along the assembly line; and a seven-surface test track that ensures the units are squeak- and rattle-free before they leave the plant. more...
And what better way to launch a new vehicle than with a big bang? That's exactly how the new Taurus entered production - earning a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) and adding to Ford's leading number of Top Safety Pick ratings. The Taurus offers a comprehensive package of crash-protection features, including dual-stage driver and front passenger air bags, side-impact air bags and Safety Canopy(R). more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984
New high-energy Taurus campaign brings Microsoft "tag" system to life
Are you a discerning consumer? You know, someone who appreciates those small quality details in a car? Someone who likes the latest technology, but doesn't want to break the bank to get it? Chances are, then, you've been checking out the latest ad campaign for the 2010 Ford Taurus. The new campaign, which kicked off Aug. 4, includes an aggressive Web presence along with a new Microsoft "tag" system that interacts with Smart Phones - simply point the phone toward the barcode in the ad for more information. It's a whole new approach to advertising, for a whole new kind of car. more...
Marisa Bradley | mbradl31@ford.com | 313.845.3971
Ford dishes out wishes, gives Queen Latifah the ride of a lifetime
The Queen made a wish, and Ford delivered. Hip hop artist, acclaimed actress and automotive enthusiast Queen Latifah teamed up with 20-year-old NASCAR phenom Colin Braun for a lesson in intense performance driving in a 2010 Ford Mustang. The Queen received her driving lesson by participating in "The '10 Unleashed" promotion, which grants chosen enthusiasts their ultimate dream experience in a Mustang. Latifah, proud owner of a '65 Mustang, wished to drive the car in the extended music video for her new song "Fast Cars." For a video diary chronicling her exhilarating driving lesson, visit www.the2010mustang.com. more...
Angie Kozleski | akozlesk@ford.com | 313.323.1984
Pikes Peak Ford Fiesta film celebrates summit, offers homage
Peak Performance follows international rally star Marcus Gronholm, power-sliding an 800-horsepower race-prepped Ford Fiesta, carving through 156 turns to wend his way to the 14,110- foot summit that is Pikes Peak. A YouTube phenomenon with more than a quarter-million views, Peak Performance pays homage to the award-winning 1990 ascent film Climb Dance. In its maiden North American motorsports voyage, the Fiesta placed second overall, earning Gronholm Rookie of the Year honors in the Race to the Clouds. In addition, behind-the-scenes film clips have been released, showcasing the inspiration and methodologies of Peak Performance filmmakers. more...
Alan Hall | ahall32@ford.com | 313.594.3744
Fiesta dominates X Games by nabbing two podium spots
The Ford Fiesta is continuing to give Americans a dose of its European flavor, most recently at X Games 15, where the production-based rally cars came out champions at the event. The Fiestas showed their strength, claiming two spots on the podium, including first, and taking three of the top four overall in their debut. Kenny Brack, the 1999 Indianapolis 500 champion, led the way, capturing the X Games rally gold medal while his teammate Tanner Foust took the bronze. more...
Brent Maurer | bmaurer@pcgcampbell.com | 313.203.7185
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
