Thule Introduces New Crossover(TM) and Transport(TM) Travel Gear Collections
The World Leader in Sports and Utility Transportation Introduces New Travel Gear and Vehicle Organization Solutions
SALT LAKE CITY, July 21 /PRNewswire/ -- Thule, the world leader in sports and utility transportation solutions, today announced that it will enter the travel accessories market by introducing innovative lines of travel gear and vehicle organization solutions at the Outdoor Retailer Summer Market in booth # 34095 at the Salt Palace Convention Center. The two new collections, Thule Crossover(TM) and Thule Transport(TM), offer unique designs and intelligent travel solutions focused on supporting outdoor enthusiasts as they transition between their ride and their next adventure.
"As a leader in functionality and design within the outdoor and utility transportation markets, entering into the travel gear category is a natural progression for Thule," said Thule CEO Anders Pettersson. "Our new Crossover and Transport collections are designed specifically for those who share our passion for the outdoor lifestyle, and we believe the new offerings will fundamentally change the way people think backpacks, duffels, luggage and vehicle organization should look, feel and function."
Thule Crossover
The Crossover Collection is comprised of backpacks, duffel bags and rolling luggage, and has evolved from a heritage of Thule engineering with premium performance and functionality serving as its defining characteristics. The assortment of lightweight, durable cross-sport travel solutions is designed to help athletes, outdoor enthusiasts, active families and adventure-seeking consumers of all types organize, protect and transport a variety of gear.
Some of the innovative, highly functional features in the Crossover Collection include practical compartments, such as isolated, crush-proof storage for goggles and other fragile gear, and an ultra-durable molded exoskeleton exterior. Separate spaces for helmets, gloves, clothing, ski boots, footwear, water bottles and on-the-go nutrition ensure valuable equipment and necessities arrive at any destination securely protected and easily accessible. Other features include oversized wheels for smooth mobility, proprietary V-Tubing(TM) telescoping handles, lightweight design and durable, high-quality hardware.
Thule Transport
The Transport Collection, an extension of Thule's existing vehicle organization and transportation solutions, is focused on storing and organizing essential items that consumers use daily and on extended road trips. This line of soft-sided accessories includes everything from trunk organizers to portable electronics organizers. The Transport Collection honors the Thule legacy of innovation with quality materials, extraordinary functionality and intuitive design.
The Transport Collection will be available to consumers in late October and the Crossover Collection in December. For more information on the Outdoor Retailer Summer Market, please visit http://www.outdoorretailer.com/summer_market/.
Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of transportation accessories with production sites in Seymour, Connecticut, Chicago, IL, Perry, FL and Thomasville, GA. Thule's extensive product line features multi-purpose roof racks, roof top boxes, rear mount racks, truck boxes, side steps and accessories for transporting and organizing outdoor equipment (Thule), professional contractor equipment (Thule Professional and UWS) and recreational vehicles (Thule SMART RV). For more information visit www.thuleracks.com.
