Guardian Life Retains CooperKatz For National Small Business PR Campaign
NEW YORK, July 16 /PRNewswire/ -- The Guardian Life Insurance Company of America, has retained CooperKatz & Company to create and execute an ongoing national public relations campaign positioning the company as a thought leader in understanding America's small businesses.
The campaign will be based on proprietary research Guardian has commissioned that views small businesses in an entirely new and richly intricate way. CooperKatz' charter includes planning and executing a national media launch, vertical industry story placements, an informational Web site and field communication tools.
"We selected CooperKatz for its strategic insights, creativity and strong business-to-business experience," said Richard C. Jones, SVP & chief communications officer, The Guardian Life Insurance Company of America.
"We are thrilled to be working with Guardian Life, an insurance industry leader, on this high-profile thought leadership program based on their exciting new research model," said Andy Cooper, principal, CooperKatz & Company.
About CooperKatz:
CooperKatz & Company, www.cooperkatz.com, is an independent, full-service marketing/public relations firm with strong strategic, creative and social media credentials. Founded in 1996, the firm is headquartered in Manhattan and serves a national client base across a broad range of industry sectors. Capabilities are organized under three resource areas that serve clients on an integrated or standalone basis: Public Relations, Cogence((R) ()social media) and CooperKatz Productions.
