Event/Photo/B-Roll Opportunity for July 18: Guinness World Records to Certify World's Largest Cupcake
MINNEAPOLIS, July 15 /PRNewswire/ --
WHAT:
Thousands of visitors at Mall of America(R) will witness a new world record as cakes.com, the world's largest cake decoration supplier, unveils the world's largest cupcake.
The cupcake, estimated to weigh around 100 pounds, will be part of a larger cupcake-themed celebration with activities including:
"Decoration Stations" where kids can create their own FREE cupcakes; 4,000 cupcakes will be given away
Prize drawings every 15 minutes
Event partners include: American Greetings, Anagram International, Cub Foods, Paramount Pictures and Star Exhibits.
WHEN / WHERE:
Saturday, July 18 Best Buy Rotunda - Mall of America
9:30 a.m. - 6:30 p.m. 60 East Broadway
Bloomington, MN 55425
- 11 - 11:30 a.m. Guinness World Records(TM) adjudicator
measures and declares cupcake record
- 11:30 a.m. - 6:30 p.m. Decorate cupcakes and prize drawings
PHOTO / INTERVIEW OPPORTUNITY:
Crowd reactions to the world's largest cupcake
Interview opportunities with the cupcake baker, as well as representative from Guinness World Records
Interview opportunity with a cakes.com representative about the cupcake celebration
ABOUT CAKES.COM
Located in Minneapolis, Minn., DecoPac is the world's largest cake decoration supplier and marketer. DecoPac's mission is to serve the professional cake decorating market with unique, innovative, quality products. The family-owned business was one of the first to operate in-store supermarket bakeries in 1962; its bakers started decorating cakes in front of customers in its stores - a revolutionary concept that turned the art of cake decorating from a closely-held secret to entertainment. Its consumer Web site, cakes.com, allows consumers to search for cakes by occasion, theme or key words, and locates the nearest bakery. Cakes.com receives more than 100,000 unique visitors each month.
