Feature News

Agency Chosen For Strategic Guidance And Implementation Of International And National Media Relations Program

LOS ANGELES, June 15 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG), a 24-year-old multi-specialty public relations and marketing agency, announced today that it has been retained by the Santa Monica Pier Restoration Corporation to generate and execute a PR program to support its three free public Centennial Celebration events between June 20th and September 9th. The campaign will consist of hands-on, proactive general and consumer media relations, as well as high-visibility promotions, designed to celebrate the last 100 years and look into the next 100, generating awareness of the Santa Monica Pier as a national and international historical icon and positioning it as a destination that creates lasting memories, transcending age and interest.

"The Santa Monica Pier has a rich history of events and stories and has played a key role in the Los Angeles County experience for the last 100 years," said Noemi Pollack, CEO of PPMG. "It is our sincere pleasure to be working with the Santa Monica Pier to continue its tradition of creating an atmosphere of fun, festivity and fitness for kids, young adults, families, seniors and visitors alike for the next 100 years and beyond."

The Santa Monica Pier, originally built in 1909 as the first pleasure pier in California, offers a variety of entertainment, dining and shopping experiences, and features the thrill rides of Pacific Park, a historic 1922 Carousel and an interactive aquarium. Most well known for its iconic Ferris Wheel, The Santa Monica Pier plays host to various street performers -- from musicians to artists -- as well as to special events for charities and non-profits including The Make-A-Wish Foundation, Heal the Bay, Special Olympics, Arts Fighting Cancer, Surfrider Foundation, UCLA Children's Hospital and many more. Currently, the Pier draws more than four million yearly visitors, both tourists and neighbors among them.

"This is a very special milestone for The Santa Monica Pier. As a historic icon, it has played a part in many people's lives since its initial creation and we are extremely excited to be celebrating this occasion by inviting our neighbors and visitors to three spectacular events," said Ben Franz-Knight, executive director of the Santa Monica Pier Restoration Corporation. "We feel strongly that alongside PPMG, we will maximize our outreach to our local communities as well as those abroad, and will reinforce the Pier's position as one of Los Angeles' must-see landmarks."

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a 24-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://pollackblog.com, or on Twitter @PollackPRMktg.