GEARUP 2009 EXECUTIVE BRIEFING ROADSHOW, CHICAGO, May 19
/PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise, today announced
that Autonomy Interwoven LiveSite, a next-generation dynamic content delivery
engine, is now available to Microsoft .NET customers. By deploying LiveSite
with Autonomy's Intelligent Data Operating Layer (IDOL), Microsoft customers
can now tap into the unequalled capabilities of Autonomy's unique Meaning
Based Marketing approach to transform their web presence and their business.
"Microsoft .NET represents a large portion of the enterprise web
application development market," said Melissa Webster, Program Vice
President, Content and Digital Media Technologies, IDC. "With this
announcement, Autonomy Interwoven is extending its powerful web solutions
into an important market, and opens up opportunities for more businesses to
leverage these technologies to conduct business on the web."
The release of this module largely completes the transition of the
Interwoven suite to a new modern architecture. LiveSite dynamically delivers
targeted and engaging web content and experiences directly to website
visitors, enterprise portals, syndicated RSS feeds, as well as any custom
J2EE, .NET or rich internet (RIA) application. With this release, Microsoft
customers can leverage the intelligent repository and advanced content
services of LiveSite, and seamlessly and securely integrate .NET applications
into the web content management process.
Part of Autonomy Interwoven's comprehensive suite of web solutions,
LiveSite - powered by IDOL - plays an important role in enabling marketers to
move in real-time, establishing a much more interactive and engaging dialogue
with their customers.
This Meaning Based Marketing approach is based on Autonomy's unique
ability to automatically understand the meaning, analyze, and act on all
forms of information, and opens up several compelling and transformative
capabilities for marketers:
- Monitor and act on social media sentiment
- Automatically segment, optimize, and deliver targeted content to
customers
- Guide visitors to online conversions with directed navigation
- Deliver a consistent and integrated multi-channel customer experience
- Maximize search engine optimization (SEO) investments and deliver
advanced site search
- Organize, analyze, and maximize rich media
- Automatically archive dynamic web content for compliance
"The modern Web has moved beyond what more traditional solutions - based
on structured databases and manual tagging - can handle," said Anthony
Bettencourt, CEO of Autonomy Interwoven. "By delivering LiveSite on the .NET
framework, we are providing our unique Meaning Based Marketing platform to a
very significant and growing customer base. These businesses can now take
advantage of the world's most advanced dynamic content delivery engine -
along with TeamSite and Optimost - to engage customers and capture new
markets."
Interwoven LiveSite on .NET is available now. Please visit Autonomy
Interwoven (
http://www.interwoven.com/components/pagenext.jsp?topic=PRODUCT::LIVESITE) to
learn more about how you can maximize the value of your investments in
Microsoft solutions and the .NET framework.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media
and ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile. Please visit
http://www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.
Autonomy Editorial Contacts:
Randy Cairns
Autonomy (US)
+1-408-953-7111
randy.cairns@autonomy.com
Edward Bridges
Financial Dynamics (UK)
+44-207-831-3113
edward.bridges@fd.com
Ian Bain
The Red Consultancy (US)
+1-415-618-8806
ian.bain@redconsultancy.com
David Vindel
The Red Consultancy (UK)
+44-207-025-6529
david.vindel@redconsultancy.com
