Campaign continues through May 19th at all Stater Bros. Supermarkets.
SAN BERNARDINO, Calif., April 30 /PRNewswire/ -- To lend a helping hand to California parklands devastated by wildfires, the "Reforest California" Campaign has been readily supported by shoppers at Stater Bros. Supermarkets. In partnership with Coca-Cola and the California State Parks, all 166 Stater Bros. Supermarkets have been raising much-needed funds for reforestation and fire prevention at California State Parks. With the slogan "Join the Million Tree Challenge", Stater Bros.' customers and employees have already generously donated funding for over 835,000 new trees.
Stater Bros. Chairman and Chief Executive Officer Jack H. Brown, who was a member of the elite Del Rosa Hotshots firefighting crew said, "As a former firefighter, I know firsthand the devastating results of wildfires. So I was very pleased that Stater Bros. was given the opportunity to support this campaign, and I was extremely proud when I realized we were going to be able to reach our goal of planting one million new trees and building a better tomorrow for all."
Since April 8th, Stater Bros. shoppers have been making one-dollar tax-deductible donations to the "Reforest California" Campaign at the time of checkout. This portion of the fund raising program ran through April 28th and raised over $373,780. Another component of the campaign, supported through the purchase of Coca-Cola products, will continue through May 19th at all Stater Bros. Supermarkets, and donations can also be made online at www.reforestcalifornia.com.
The primary recipients of the "Reforest California" campaign will be Cuyamaca Rancho State Park near San Diego and Chino Hills State Park in San Bernardino County, two State Park areas that were heavily impacted by recent wildfires. To supplement the campaign's reforestation efforts, a fire prevention education program will also be implemented in six State parks: Cuyamaca Rancho, Chino Hills, Silverwood Lake, San Jacinto, Lake Perris and Palomar Mountain State Parks.
Stater Bros. was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2008 of $3.74 billion. Last year, Stater Bros. contributed over $15 million in support of nonprofit organizations in the communities it serves, with an emphasis on worthy programs that benefit hunger relief, health and nutrition, and education. The Company currently operates 166 Supermarkets, and there are over 19,000 members of the Stater Bros. "Family" of Employees.
STATER BROS. MARKETS...SERVING SOUTHERN CALIFORNIA FAMILIES FOR OVER 73 YEARS
Contact:
Susan Atkinson
Vice President Corporate Affairs
Stater Bros. Markets
(909) 733-5038
