Americans Pledge to Drink a Million Less Disposable Bottles of Water
Americans taking the pledge to drink less disposable bottles of water. (PRNewsFoto/Applica, Ilya Dreyvitser)
MIRAMAR, FL UNITED STATES
Clear2Go(TM) 20 ft water bottle scale shows the impact of disposable water bottle waste. (PRNewsFoto/Applica)
MIRAMAR, FL UNITED STATES
Eco-conscious citizens around the country embrace "Drinking Clean & Going Green" with Clear2Go(TM)
MIRAMAR, Fla., April 24 /PRNewswire/ --Clear2Go(TM), a new water bottle brand with its own replaceable filter, recently challenged Americans to take a pledge to reduce their use of disposable plastic water bottles.
As a result, America has enthusiastically risen to the occasion. After just three weeks, eco-enthusiasts from every part of the country have pledged to keep over 1,000,000 disposable plastic water bottles out of the nation's landfills.
To get the word out last week, Clear2Go(TM) partnered with the Green Apple Festival on volunteer events in five cities (San Francisco, Los Angeles, Austin, Denver, Chicago, Washington D.C.).
This weekend Clear2Go(TM) will be sponsoring the Earth Day New York Festival at Grand Central and Miami Goin' Green at Bayfront Park in Miami. Visitors who stop by the Clear2Go(TM) booths will be able to take the pledge and create their own electronic PSA explaining why alternatives to bottled water are important to them. In New York, Clear2Go(TM) will unveil a 20-foot scale that shows the disposable water bottle equivalent to two Clear2Go(TM) bottles.
Those who can not attend this weekend's events but want to take the pledge can visit: www.drinkcleangogreen.com. To see a real time update on the amount of bottles pledged and the corresponding amount of money saved by not using bottled water, visit http://www.drinkcleangogreen.com/widget.
Event Listing:
New York City, Grand Central Station, Friday, April 24 & Saturday, April 25 (12:00-7:00 pm/11:00 am-5:00 pm)
Miami, Bayfront Park: Saturday, April 25 (10:00 am - 7:00 pm)
Clear2Go(TM)Product Benefits
Clear2Go(TM) water bottle, with its own replaceable filter, can be filled from any tap water source, providing a convenient solution for clean water on the go. It removes up to 99% of microbial cysts and filters up to 100 gallons of water: the equivalent of using 757 half-liter disposable plastic water bottles. The average cost of drinking the recommended amount of water using bottled water is $1,400 annually(1), whereas one Clear2Go(TM) water bottle costs between $14.99 and $17.99 and one filter can last up to three months. Clear2Go(TM) can be purchased at select Whole Foods Markets, Walmarts, Amazon.com and BuyClear2Go.com.
About Applica
Based in Miramar, Florida, Applica is a marketer and distributor of a broad range of small household appliances. Applica offers quality kitchen and home products, including well-known and tenured company-owned brand names such as George Foreman(R) Juiceman(R), LitterMaid(R), Clear2O(R) InfraWave(R), Breadman(R), Russell Hobbs(R) and Toastmaster(R), and licensed brand names, such as Farberware(R) and Black & Decker(R), the leading brand in small kitchen appliances.
Applica's customers include mass merchandisers, specialty retailers and appliance distributors. Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) branded products, holds a No. 1 market position in several product categories, including toaster ovens, and contact grills.
(1) New York Times, "In Praise of Tap Water," August 1, 2007
