Air China Partners with PR Newswire Asia to Provide Corporate Press Release Distribution Services to Business Travelers
PR NEWSWIRE ASIA LOGO. (PRNewsFoto/XINHUA PR NEWSWIRE)
NEW YORK, NY UNITED STATES
Air China logo. (PRNewsFoto/AIR CHINA)
BEIJING CHINA
BEIJING, April 2 /PRNewswire-Asia/ -- Air China today announced that it
will launch a co-marketing program with PR Newswire Asia, the world's leading
corporate information distribution service, to provide press release
distribution services free of charge to the carrier's high-end business
travelers.
According to the agreement signed between Air China and PR Newswire Asia,
from April 1 to June 30, 2009, all Forbidden Pavilion First Class and Capital
Pavilion Business Class passengers of Air China will be entitled to experience
free North American or Mainland China press release distributions as well as
corresponding complimentary online media monitoring services, as provided by
PR Newswire Asia. The collaboration is part of Air China's long-term
commitment to providing personalized value-added services to its high-end
business travelers, and is also an innovative marketing activity PR Newswire
Asia initiated to continually drive Chinese enterprises in to going global,
while helping them aggressively expand their brand presence at a time that
both the Chinese and global economies are facing great challenges.
As the country's civil aviation leader, Air China is committed to
providing passengers with first-class experiences by introducing world-leading
technology and service models. The airline launched the Forbidden Pavilion
First Class and Capital Pavilion Business Class, specifically designed for
high-end business travelers, in 2005, and they have since received an
enthusiastic response from worldwide travelers. Air China selected PR Newswire
Asia as its partner because it is the Asian division of PR Newswire, the
world's oldest and largest business newswire service, and in recent years it
has built a solid reputation in China's business and media sectors. The
cooperation will offer business travelers a free opportunity to experience PR
Newswire's highly recognized and trusted press release distribution services,
helping customers drive their communications strategies into the global arena.
Statistics show that China's aviation sector posted international
passenger numbers of more than 16 million in 2007, representing a faster
increase than domestic passenger traffic. Of the 16 million passengers, more
than 60 per cent were business travelers. The strong growth in the number of
business travelers reflects the move by Chinese companies' to expand overseas
and that of their foreign counterparts moving into the Chinese market. The
flow of information plays an important role in China's integration with the
global economy, as well as the development of its companies, and as the winner
of the "Chinese Enterprises Going Global" National Contribution Award, PR
Newswire Asia has realized the value behind the flow of both people and
information. PR Newswire Asia is therefore committed to helping its customers
maximize the value of communications by importing world-class communications
concepts and technologies while enhancing its advantage in terms of service
localization.
Commenting on the cooperation with PR Newswire Asia, Air China's director
of marketing said, "Air China has always been committed to becoming a leading
airline worldwide with strong competitiveness and increasingly improved
competence, offering unique and comfortable passenger experiences and enhanced
shareholder value. We have launched a series of quality services in terms of
pick-up and delivery, transit, airport guides, on-board dining, alcohol
product offerings, as well as baggage claim services and frequent flyer miles
to better serve the Forbidden Pavilion First Class and Capital Pavilion
Business Class passengers. The new services provide passengers traveling
between China and Europe and the US with unprecedented comfort and peace of
mind, enabling them to work and live with vigor and energy even after a long-
haul flight. The partnership with PR Newswire Asia is another attempt in our
offering of personalized, value added services to high-end business
passengers. We will launch more exclusive services for Forbidden Pavilion
First Class and Capital Pavilion Business Class passengers in the future,
providing them with a more convenient and comfortable travel experience."
John M. Williams, Senior Executive Vice President of PR Newswire Asia,
said: "We are delighted to cooperate with an industry leader such as Air China
and provide it with global press release distribution services, as we have
done for the past two years, facilitating its communication with media
agencies, the public and investors worldwide. This new cooperation is an
extension of our existing relationship. PR Newswire Asia's fast development in
China in recent years demonstrates urgent demand from Chinese firms for
corporate news and brand information communications. We believe that with Air
China's large business customer base and excellent services, we can provide
quality services for more firms with such a demand and together with Air China
bring Chinese brands onto the world stage."
Details of the co-marketing program are available on the websites of both
PR Newswire Asia and Air China, and the relevant promotional materials for
business travelers are available at Air China's designated ticket offices. For
more information, please call +86-10-58645288/58645290.
